Here we go again. There's whispers going around that the device we've all been waiting for, since even before the existence of Android really, is coming early next year. Yep, the Google Phone, as in the hardware and design and all the little and final decisions that goes into building a phone is made by Google. According to the report, Google will sell the phone directly and through retailers, the Google phone was supposed to come this Holiday season but has been pushed back to early next year, and the phone will be produced by a major phone manufacturer but only carry Google branding.
Basically, it's purported to be Google's vision of what a phone should be and how it should fit with Android. Almost sounds too good to be true. The Google Phone will likely be produced by either LG or Samsung (more likely LG) and there'll be a huge ad push for it.
In theory, it all sounds great. Google gets to deliver a handset that is directly tied to the Android experience, kind of how Apple is the sole provider of the iPhone experience. The problem is, Google for all its talents and genius, has yet to ever prove it can handle hardware (or even design). It's a company filled first and foremost with engineers, albeit engineers with great talents and ideas, but engineers nonetheless. This is the company that leaves its product in Beta for years upon years! Why bother investing in a hardware device that HTC, Motorola, Samsung, LG, etc have proven well capable already? Hardware has never been Google's M.O.
And if Google does so happen build a wonderful Google Phone, it'll likely alienate its hardware partners. Why would I buy a Motorola DROID or Sony Ericsson XPERIA X10 if I can get an official Google Phone built from the ground up for Android? How will companies feel if the Google Phone launches with 3.0 but every other Android device is stuck at 2.0? Will they continue to make Android devices? Google would be leaving the companies that backed Android from the beginning in the dust. Simply put, the existence of a Google Phone automatically makes third-party Android phones second-tier devices because Google's priority will shift to the Google Phone, all others second.
There's definitely a lot more questions, both good and bad, regarding the Google Phone but if it is true, Android is going to take off. Again. It's going to be an exciting year.
What do you guys think?
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