Facebook hopes to be cool again with college-only Campus news feed
What you need to know
- Facebook is launching a new service aimed at college students.
- Dubbed a 'college-only space,' Facebook Campus is designed to provide students with a section in the Facebook app dedicated to their college community.
- It's initially only available to students of a select few colleges in the U.S.
If you've ever seen The Social Network, you probably know that Mark Zuckerberg's social media behemoth began its life as 'Thefacebook' and was, at that time, was a college-only affair — and unsurprisingly exclusive to the Ivies. Well, the company says it's 'returning to its roots' with the launch of Facebook Campus, a section of the main Facebook app that's dedicated to all things college.
Students' Campus profiles will be different from the 'main' Facebook profile and can include things like their major, minor, classes, hometown, and graduation year. Additionally, signing up for the Campus service will require you to verify your college email — and, at present, to be a student of one of a select few colleges in the U.S. The list currently includes:
Facebook Campus will ship with three main features. The first is the Campus News Feed — again, this will be separate from your main Facebook feed — that includes updates from classmates, study groups, and more.
The second is a Campus directory, which lets you find other students at your college or university, with additional filters for things like classes, majors, year, and so on.
Last but not least: "Campus Chats are real-time chat rooms. Students can create chat rooms for their dorm, clubs or any other groups they're part of within Campus," says Facebook's Charmaine Hung, Product Manager for Facebook Campus.
The idea behind Campus is to allow students affected by the pandemic and unable to meet their friends in person or go to their campuses to have an alternative means of maintaining those connections. Whether it'll be successful in tearing teens away from their TikTok videos and Instagram Reels, though, remains to be seen.
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