We first heard of Samsung's decision to end its annual Note release cadence with the mid-2021 release cycle all the way back in November, just a few months after the release of the superlative and well-received Note 20 Ultra. That it might be Samsung's last, the reports said, would see the series ending on a high, um, note.
A few weeks later, Samsung sorta-kinda walked back the rumor when it said that the Note line isn't dead, fueling yet another news cycle around a potential non-flagship Note or, perhaps, S Pen support built into other products. This turned out to be correct, too, since the S21 Ultra debuted in February with stylus support, and the latest rumors point to the same inclusion on the Galaxy Z Fold 3.
It's weird not expecting a Note this year. I've been covering Samsung's bi-annual launches since they began, and the one-two punch of the S line in February and the Note line in August was comforting in a weird, everything-is-a-product sense. The way Samsung always tried to one-up itself a few months later, piling new tech into the Note that wasn't available, or financially feasible, for the S series. That began to change a couple of years ago, though, when both lines appeared to converge in ways both subtle and overt; the S10 and Note 10 series were extremely similar, and the S20 and Note 20 even more so.
To be honest, it's unlikely many people will miss a Note 21 when Samsung debuts two foldables and a follow-up to one of 2020's best value flagships, the Galaxy S21 FE, on August 11. But it marks an important turning point for the company, one that's seeing its most important mobile products debuting closer to the new iPhones and Pixels in the annual calendar, with its most commercial, the Galaxy S line, debuting in its regular winter spot.
I say "most important" because Samsung appears to be staking much of its future success on the proliferation of foldables, normalizing their existence in the mainstream as it grooms the public, just as it did for oversized phones with the Note line. As it prepares for the debut of its third-generation of foldables, Samsung will need to address the three biggest obstacles to adoption in one fell swoop: price, durability, and purpose, and I think this year it'll succeed in two-and-a-half of them.
While it's unlikely either of its new foldables, the Z Fold 3 and Z Flip 3, will be offered in configurations under $1,000, they'll almost certainly be cheaper than the previous generations, inching closer to that threshold of accessibility. Samsung has also spent years building an ecosystem infrastructure that rewards trading in old Galaxys — much more so than other devices — for new ones, and this year will be no exception.
The company has already promised an extra $100 trade-in credit if you reserve one of the upcoming handsets. Samsung knows that money is still tight for many across the world, and incenting people to switch to an expensive foldable often comes down to giving them a lot of money — more than it's worth in the traditional used phone market — for their current device.
The new foldables will also be more robust than their predecessors, even though neither the Z Flip nor the Z Fold 2 had anywhere close to the same reliability concerns as the first Galaxy Fold. That Samsung feels confident enough in the Z Fold 3's inside display cover to let people put pressure on it with an S Pen speaks to the improvements it's made to the Ultrathin Glass substrate that it debuted in the Z Flip, and I'm excited to see how that translates to real-world use.
If nothing else, it indicates that foldable displays have reached a level of mass-production hardiness that Samsung feels comfortable letting people use them until the wear and tear gets distracting, at which point it may encourage owners to replace the plastic cover or bring it in-store for a touchup. I'm worried about denting the Z Fold 2's display with my fingernail, so Samsung will have to convince Z Fold 3 owners that a stylus is anything more than a liability.
Finally, on the topic of purpose, Samsung still has some convincing to do. There's no doubt that merely having a larger canvas to consume media, navigate through apps, and perform some tablet-like multitasking is reason enough for some people to upgrade to a foldable. For the average person, though, the bar needs to be much higher to put aside the aforementioned two concerns — high cost of entry and questionable longevity. Samsung has made a few notable improvements to the traditional Android experience to coax early adopters to foldables, but there's still no killer app or feature that the company can point to aside from "it folds out to become a tablet." For many with larger phones like Samsung's Galaxy S Ultra line or any number of other flagships, that reason alone may not be enough.
When August 11 rolls around without a Note in tow, for the first time in 10 years, there will be plenty of reasons to forget about the former late-summer flagship. We're not only getting the two aforementioned foldables, but likely a Galaxy S21 FE, two Galaxy Watch 4 variants on which Wear OS 3.0 will debut, and a new pair of Galaxy Buds earbuds aimed squarely at the all-important $99 price point. Samsung may have also hidden a few things away for a few surprises (though at this point, it's unlikely we haven't seen everything already leak).
Personally, I'm more excited for this release cycle than anything Samsung has done in quite a long time — perhaps since the Galaxy S8 in 2017. Android is in a good place right now, and I'm looking forward to seeing what the world's biggest Android manufacturer does with its take on Material You in the next version of One UI based on Android 12. I'm also looking forward to seeing how Google's collaboration with Samsung turns out in the new Wear OS, and how One UI Watch will differ from Google's take on the same software in the Pixel Watch, which we're expecting alongside the Pixel 6 series in October.
Above all, though, I think that this is Samsung's opportunity to finally bring foldables mainstream, ten years after the Note debuted and changed smartphones in its own significant way.
Daniel Bader was a former Android Central Editor-in-Chief and Executive Editor for iMore and Windows Central.
Xcover 2 pro ???? Where are you...
Looking forward to seeing these new phones... Love the build quality and performance of my Note 20 Ultra and my Galaxy watch but might be tempted to upgrade...
I, for one, will miss the Note and its integrated S pen. Being an added option along with an added case to hold it, and the extra size over and above - sorry, time to look for other options. Maybe it is time to stop buying a new phone every year.
If there is no more Note I'm done with Sammy. Was never interested in the Pixel but the 6 intrigues me. We'll see how it turns out in the end.
The Note will return next year. We've been at a point in mobile tech where annual phone releases have been unnecessary for at least four years now. But yes, the Note will return. I except little interest in folding, delicate phones any time soon. I'd never want to compromise on display durability or long term clarity with a foldable. I don't even want the extra step of unfolding the phone.
I'll be very sad to see the Note line discontinued!! I've used nothing but since the Note3 and have loved every Note I've had.. they are a true workhorse!! So, for me, the foldables could never replace the productivity & durability of the Note..😞
If I win the lottery, I'll definitely get a Pixel 6 Pro and while I will always like Samsung's hardware, I won't get another Samsung device again, because of their software, it just isn't for me, heck I even prefer iPhone over Samsung's software but with that said, I'm interested in what the Galaxy Z Fold 3 brings and if the rumours are anything to go by, it will be Water resistant, finally but I'm still not interested in foldables until Google bring one out. Software is king for me.
Instead of getting a $1,000 Note, Samsung expects us to shell out $1,500 for a much more fragile phone. Not sure how a $1,500 phone can be mainstream. Hard pass.
I use every samsung note since Note 3. I don't know how I will survive.
I need my yearly dose of Samsung Note.
The Note 20 ultra is super heavy for me to use with my petite hands. A heavier foldable with added case for s pen support is certainly not for me. Very sad to see the Note line go, especially after converting many former iPhone-loving friends and family to the Note side of life :(
This'll be the first time in many years that Samsung won't be getting any money from me. I'm solidly in the Note camp, and no new Note means no new phone for me. And, I dropped a bunch last year to get the Galaxy Watch 3 Titanium only to have them switch from Tizen to Wear OS with the Galaxy Watch 4 and no Titanium version (at least not yet). I can't upgrade to Wear OS (even at a reasonable cost, which I'd be willing to pay), and upgrading to a Galaxy Watch 4 to get the Wear OS version gets me a lesser phone, in my opinion. Really glad I opted in to the Galaxy upgrade program on my Note last year (my intention was to have a good way to upgrade to a Note 21, or whatever the number would have been). Without a Note being offered this year, that means no upgrade for me, and lesser value down the road if I do eventually trade it in later.
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