Alexa finally gains Hindi support in India

What you need to know

Alexa is now rolling out Hindi for Alexa.
You'll be able to switch languages on the fly, and the update is going live later today.
It's the same voice that you get with the English India variant of Alexa.

That's a big deal for Amazon as it looks to continue its momentum in the country. Amazon beat Google to market in India, but Google rolled out Hindi language for Google Home nearly a year ago. With Amazon now offering the same feature, it is finally at parity in this area.

The update will be rolled out today, and you can either ask Alexa to switch language to Hindi or change it from the settings in the Alexa app. It is a pretty big addition, and the little that Amazon showed off at the event today suggests the retailer invested a lot of effort in building out the feature.

Harish Jonnalagadda is Android Central's Senior Editor overseeing mobile coverage. In his current role, he leads the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.