Designed for use on Release stage 15 and onwards, they have applied for a trademark and will use the logo to recognize products that meet the new specs, or publications about the spec or those products. They also explain some reasoning behind the design itself.
They also have set some guidelines and rules about the use of the logo, and how to get permission to use it. Use of the logo is voluntary, and approval for its use comes from, and will be monitored by, the 3GPP organization partners. They also explain just what seeing the new logo on a product means.
We've already heard about Qualcomm's new 5G products and an Australian network that can use them, as well as AT&T 's take on 5G and their roll out plans. Expect to see more companies using the logo and telling us about their 5G plans.
The best thing about having a standard is that there are so many to choose from.
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