In 2012, it was hard to compete with Samsung's $12 Billion electronics marketing budget. Even Apple has felt the pinch from Samsung's marketing department. They figured out that building the products that people like wasn't enough -- you had to make sure they knew about their existence. And they did a hell of an advertising job on "old" media like magazines and newspaper, TV, and the Internet. It paid off pretty well, as they are the undisputed top dog in Android, and sell the most smartphones world-wide. The only issue with their plan is that other OEMs can copy it.
That brings us to 2013, where we've yet to see the real advertising push for the next round of Android devices. You can bet every manufacturer is studying what Samsung has done in 2012, and tweaking those plans to better suit the needs of their own massive ad assault. Some will be successful, some won't, but they all have to try. They have the devices down -- every company builds great Android phones, now they just need to figure out how to sell them.
The one sure bet is that things will be interesting. One small flounder by Samsung is all it would take, and fickle users will switch loyalties to the next company in short order. Or maybe LG will decide to open their coffers and spend a few more Billion on marketing. Or maybe HTC can reorganize and wow us at the cash register. Stranger things have happened, and a turnover at the top is best for the consumer -- it keeps everyone making our phones and tablets fighting for our business.
Here's your chance to play smart phone analyst. Spend a few minutes thinking of the different scenarios that could happen, decide which is the most likely, and vote in the poll. You'll find it over to the right in the sidebar, and we've embedded it after the break to make it easy. I've marked my calendar, and we'll revisit this in December to see how we all did.
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