Sony Ericsson has admitted making mistakes in the mobile realm in 2010 and has insisted that they have learned from them. Steve Walker, who is the acting Global Head of Marketing for Sony Ericsson, gave a telling one-on-one interview last week at CES.
Walker admitted to not anticipating the interest that Android OS attracted and how important sleek hardware would be. He said that at Sony Ericsson, they always were aware of interest in hardware, but considered it less significant than software; according to Walker, that has changed to make them almost equal now.
Despite the mistakes with the Xperia line of phones, Walker insists that it has made them stronger:
“As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011.”
Sony certainly made headlines at CES by introducing a very suave device, the Xperia Arc, which was the only phone announced in Las Vegas shipping with Gingerbread (Jerry loves to point this out).
Last year, complaints mounted about outdated software and slow updates from the phone manufacturer. This may be a sign that they have righted the ship and will now become one of the premier Android players.
Does this sway you in any way towards purchasing the Xperia Arc? [Pocket-Lint]