Sony Ericsson

Sony Ericsson has admitted making mistakes in the mobile realm in 2010 and has insisted that they have learned from them. Steve Walker, who is the acting Global Head of Marketing for Sony Ericsson, gave a telling one-on-one interview last week at CES

Walker admitted to not anticipating the interest that Android OS attracted and how important sleek hardware would be. He said that at Sony Ericsson, they always were aware of interest in hardware, but considered it less significant than software; according to Walker, that has changed to make them almost equal now. 

Despite the mistakes with the Xperia line of phones, Walker insists that it has made them stronger: 

“As we do every year, we’ve taken those learnings and applied them to the new products in the new portfolio. We do think we’ve taken a big step forward for 2011.”

Sony certainly made headlines at CES by introducing a very suave device, the Xperia Arc, which was the only phone announced in Las Vegas shipping with Gingerbread (Jerry loves to point this out).

Last year, complaints mounted about outdated software and slow updates from the phone manufacturer. This may be a sign that they have righted the ship and will now become one of the premier Android players. 

Does this sway you in any way towards purchasing the Xperia Arc? [Pocket-Lint]

For more on Sony Ericsson's latest device, check out our Xperia Arc forum

 

Reader comments

Sony Ericsson: We made mistakes in 2010, but we've learned from them

26 Comments

just like sony always dose. they will say gingerbread till right before release, along with a couple of features to get some hype up and adds out. then say they werent able to get it in but will have it soon after release and then never do it when they have them sold. they do it with everything.

Samsung has put out better hardware and has given an update, not to mention small fixes. They've been much more proactive than Sony, sorry America, but it's not Samsung's fault.

That said, I would worry about Gingerbread coming to the SGS series.

This is so funny to me. So Sony says they learned from their mistakes, but they are acting like their mistakes were HARDWARE ones from the article. It seems like they STILL don't get it. Sony's issue is not hardware. Their issue is, and always has been SOFTWARE. In every way. Their slow skin, their lack of updates, etc etc. I'm glad they "get it" now ... :-)

I'll wait and see what their next phones will run and when new Android versions come along to see how fast they work. If all goes well, SE devices will defiantly be on the top of my list. The Xperia Arc is awesome.

Sony phones.... no thank u, ps3 and ps4 yes thank u... and samsung and moto their just plain phones cool designs but nothing in the system that wows me like HTC sense and their awesome designs....

Really, SE? But the whole issue isn't about your hardware not looking sleek enough in 2010. In fact you've probably got the sleekest smartphone in 2010. Your issue has been your software/firmware.

From the look of your apology, you've learnt absolutely nothing. And the fact that your X10 support has been terminated prematurely is just nail in the coffin.

Exactly. Lesson learned == straight and open policy about updating software.
Arc looks good, but do I want it? No way..until Sony (or Cyanogen) say it will be fully supported (updated) phone for its lifetime. I have a Hero for 2years and I learned my android lesson.

They almost got it right with the SE Arc, if this phone had a front facing camera it would be perfect. Its a shame that such a awesome looking phone is missing such a key feature these days, Video Chat.

There is a official PS app from Sony (not sure it have this functionality).
I hope XBL gyus wake up and accept reality.

Did they announce that all of their current phones have a 2.2 update ready and a roadmap to 3.0? And, that they will all be made available as stock Android devices if the user wants it that way? haha

The only way I'd believe that they've learned from their mistakes would be if they release the Froyo update for the X10.

On the software side they used old versions and didn't update with heavy skinning on top. On the hardware side they didn't use or implement good multi-touch sensors and while one may debate their handsets were nicely stylized (subjective) they never pushed forward on anything ground breaking spec wise or differentiating.

Its hard to believe they've learnd anything. Time will tell but it certainly won't be me finding out personally. There are to many great phones out to waste time on a Sony that will probably never get an update. Like other comments said it lois like in the article they really don't get it that software is Songs problem. If they went stock Android with Stints hardware that would be something too talk about.

Oh sure! The Arc will ship with Gingerbread but by the time it is release, Honeycomb and Ice Cream will be old news and people will be drooling over the 'J' Android builds.

SE takes forever and ever to release new hardware and then refuse to update it to the latest software. SE phones are in my blacklist along with Apple: I wouldn't have any of them, even if I could get paid for having one.

Yea Yea Walker, all I want to hear from you is what the Xperia Play will have. Give me Verizon LTE specs with a Tegra 2, some DDR, and a big ol' battery, and I will be pleased.

And yes, I am aware that logic dictates that it is a phone that will never come state side.

I can't believe the lesson Sony learned about their Xperia 10 debacle in the US was "blame it on our hardware". As others have said the X10 had top-notch hardware.Plus maybe the best camera software in an Android phone.The Arc looks even better.SE, just focus on the hardware and offer vanilla Android OS.Then let Google handle the updates. That is the lesson SE should have learned.

Sony Ericsson has made nothing but mistakes from Day 1, why was 2010 different from any other year in their existence?

Interesting take, in that I thought SE always had top-notch hardware, but lackluster, poorly thought out software. I bought a Samsung Captivate, but would have bought an Experia X10 had it had a reasonably fresh version of Android.
Like somebody else posted: SE, install a stock 2.3 and let Google handle the updates.