Amazon has kicked off a new promotion that sees $20 subtracted from the original pricing for the Kindle, Kindle Paperwhite and Kindle for Kids bundle. Prices now start from just $59.99 for the base model, while the Kids Kindle bundle can now be purchased for just $79.99.

The promotional offer lasts through November 11. It's ideal timing for Amazon, launching the offers just before Veterans Day in the US, not to mention the festive holidays just around the corner.

Buy the Kindle - $59.99

Buy the Kindle Paperwhite- $99.99

Buy the Kindle for Kids Bundle - $79.99