Samsung is not unfamiliar with intense and sometimes clever marketing techniques and its latest Galaxy S5 adverts certainly fall into both categories. If you're a proud Galaxy S3 owner but are wanting something more from the phone, Samsung is lending a hand by showing consumers exactly how much is improved in its latest flagship Android smartphone, the Galaxy S5.

Various new components are covered, including the new processor, display, camera and even advanced features like the water and dust resistance. The adverts are actually quite the clever move by Samsung, picking the Galaxy S3 to compare against as consumers will be coming out of their 24-month contracts.

What do you think of the advertisements?