At today's Google TV morning presentation at Google I/O, it's been announced that Google TV will be getting a re-vamped version of the Play Store later this year. Because of the unique hardware used with Google TV, it's traditionally lagged behind on older versions of the app. Coming "later this year," the update for GTV will see subscription billing support added, in addition to enabling movie, music and TV show purchases.
The updates should bring Google TV in line with Android tablets and smartphones such as the Nexus 7, which Google is positioning as a leading content delivery device for Google Play services.
We'll bring you more on Google TV from I/O as the day unfolds.