Netflix has killed its DVD-only spinoff Qwikster, less than a month after it introduced the world to its new business plan. Facing major backlash for increasing prices, Qwikster seemed to be a way for Netflix to deflect some bad publicity, but much like everything for Netflix lately, it backfired with less-than-stellar reception from current customers. So what does this mean for your Android device? Not much: you'll still be streaming on the go, but with a single account that manages both your Instant Watch and DVD queue.

Here's the e-mail that's going out:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.


The Netflix Team

Oh, and yes, those price adjustments are still in effect. I guess we can't have our cake and eat it too.

Source: Netflix


Reader comments

Netflix changes its mind again, abandons Qwikster before it launches


I heard about this earlier this morning. All I can do at this point is laugh. Its funny and rather sad too. Netflix is publicly fumbling with it's business decisions. They really should have done a bit more market research before starting any of this. I'm still a customer, though I chose a side (streaming) but I don't see how all this flip-flopping around the Qwikster idea is going to help their PR nightmare at all. They may re-acquire a few of those million customers they lost since this started but I'd bet that the number will be negligible.

I'd say the price increase without adding anything is why they lost the customers, not the Quikster idea. I don't see this move really adding anyone back.

I also dropped the DVDs by mail option before my increase was to happen. Redbox just makes more sense financially now because I can't always watch DVDs as soon as they get to my door.

I'm the exact opposite. I want variety & high quality so Blu-ray is the only thing that works for me. Streaming just doesn't cut it.

I don't like running around to get and return disks so the mail order option is better. Popping by a redbox isn't convenient at all because I'm not in town very often. It would actually be a pain in the butt and less cost effective because of the gas I'd burning and the wear & tear on my car...just for a disk.

That just sounds ridiculous. Wear and tear on your car to drive to a 7-11 on the corner? And you can return a disk to any redbox.

Not everyone lives close to town or has a 7-11 on the corner. We have to drive 15 miles round trip to get to the closest Redbox and I'm sure there are lots of people who have to drive much farther. For some people the mail order option makes the most sense - especially because for those of use who do live that far out of town, high speed Internet isn't always available.

It sounds ridiculous to you because you're not thinking it through. Every mile you drive puts wear on your vehicle and sucks down gasoline. I'd rather let the USPS put the wear on their vehicles and suck down their gasoline.

And then there's the time issue. It adds up.

As laurel said...your little world isn't the same as everyone else's little world.

What's ridiculous about that?! Do u know where he lives? Do u know how far the nearest redbox is from this persons house? Could be 20 miles away for all u know, so stop before u comment and sound like a complete jackass.

Thanks. For me it's not really about the distance itself, it's that I work from home and spend most of my time here. I don't want to make special trips for a disk, even if it's only a mile. If I had a commute and would be passing by anyway, it might work. Since I don't, it doesn't.

"I don't like running around to get and return disks so the mail order option is better."

Netflix clearly wins with the shut-in, agoraphobe crowd.

I think it was a bad decision to begin with.

You're right, people might not have left but the whole idea would only confuse costumers. The last thing you want to do is confuse costumers. By getting rid of the Netflix name, you lose that brand value. Who has brand loyalty to Qwikster?

If it wasn't going to help the company in a big way, then why make a decision like that at all?

I don't think the model is that hard... get more content, device compatibility and keep prices low. The last one depends on how much content you add -- this part is definitely the hardest to determine.

Good. I dont care about the price hikes, paying for netflix every month is still cheaper than buying all the movies and tv shows i watche every month through the service. I did care about them splitting the service... having another account on some other site is annoying.

I'm the exact opposite. I want variety & high quality so Blu-ray is the only thing that works for me. Streaming just doesn't cut it.

What a mess. Netflix seems to be completely falling apart due to poor leadership. Glad I ditched them a few months ago. (Btw, streaming selection sucks)

I kept the DVD service and ditched the streaming mainly due to the availability of their huge DVD library. If Netflix's streaming library ever approaches the selection quantity of their DVD service then I might switch back.

I did the same. Even though I have a soon-to-be 4G/LTE Xoom and a Bionic, the streaming selection was pretty poor at was Amazon's which I get free as a Prime member...I kept the DVD service and canned the streaming when they raised the price.
This announcement above is a non-announcement...really? Do I care which domain I go to or whether they set a DNS redirect to take me somewhere...that's news?? Bogus....just trying to get in the news is all that is.

Switched to Blockbuster and loving it. New releases faster, blueray and games for the same price and a better selection (IMO).
Only two downsides for me, lack of a brick and mortar store near me and no streaming (unless you're a Dish customer), but we've been using Hulu for streaming for about six months and enjoy it better then the old stale selection Netflix has. Plus television shows appear on Hulu MUCH faster.

Before everyone bitches at Netflix. I would suggest people take a good close look at the studios and the distributors. Little known fact. Netflix's contracts with the studio are on a per device basis. IE. For you to get content on your Wii that requires Netflix to negotiate a contract with all the studios. To get it on your EVO, contract. Droid 2...contract. Asus Transformer, contract. See where I'm going with this? And then you have the fact that the studios are quite possibly the greediest sons of bitches on the planet just under the petroleum cartels....that's another rant though. Go talk with any theatre manager and ask how much they make per ticket.
Netflix is getting bent over for streaming, badly. Its as simple as that. Studios are asking for flex charges for their library where some content costs less, some costs more, and some WAY more. This is the same BS behavior that the RIAA keeps asking for. And unfortunately since they don't want to alienate the studios they are shutting up about why they are playing games with their services. They are breaking off the DVD portion because the studios aren't playing games with that....but streaming. New way of fraking over customers since there is nothing physical involved.
And then there are ISP's who are raising holy hell about bandwidth use and wanting to charge Netflix, et al for using their transport medium...but that's another rant as well.

Nothing relating to the price of streaming points to the need to split the service. Thus, your point is moot. Spinning off Qwickstar simply screwed the people who wanted both streaming and DVD delivery as we'd now have to maintain separate queues and would lose the advantages of an integrated library.

Screw you netflix! I'm a Dish Network customer and now that Blockbuster has teamed up with them I'm lovin it! Glad I left Netflix.

I was in the process of rushing through the top four films in my dvd queue so I could cancel my dvd account when Netflix announced the Qwickster cancellation. Good. It's my one dvd AND streaming that makes Netflix worth it for me, even with the price increase.

Of course, the roller-coaster that Netflix has been on since July has definitely diminished my enthusiasm for its service. I used to talk about Netflix with family and friends in glowing terms; lately any discussion about Netflix involves only complaints (or questions). For me, it wasn't the price increase - I don't blame Netflix for that, even though it was badly implemented. I blame the movie studios and distributors for overvaluing their content and pricing it beyond all reason. However, the changes that Netflix has made to their website over the last few months (certainly not caused by the movie studios) and the diminishing streaming content have contributed to making Netflix less fun and convenient and more of a pain to use.

Last year, I never would have considered looking at another service. Now I am actively looking. So far, I don't see a better deal. Redbox charges late fees even though they don't call them "late fees." As annoying as the Netflix website can be lately, it is still a godsend compared to Amazon Prime and Blockbuster is not convenient. So I'm a Netflix customer. Not especially a happy customer, but a customer nonetheless.

Please Netflix, no more episodes in this train-wreck of a soap opera...

I went with the Blockbuster Movie Pass because of the convenience it adds to my DISH Network subscription as an employee. I like that I get more than I ever did with Netflix like DVD’s, Blu-ray and video game rentals by-mail and in-store, and it’s only costing me $10 a month.