If this week's announcement of the Motorola FIRE set your curiosity ablaze, feast your eyes on this new promo video in which the UK-bound device struts its stuff. You'll have to wait until the end of September to grab one, but if you're really burning up, this should hold you over at least for a while. To spare you all from more lame fire puns (I've got a ton), I'll let the video do the talking. Enjoy.