Like so many carriers before it, Rogers in Canada has announced that it is now accepting pre-orders and reservations for the upcoming HTC One. New customers can get their pre-order in online to guarantee they'll have one when the device launches, and existing customers can "reserve" one for the same system -- although there doesn't seem to be any indication of whether or not existing customers are prioritized over new ones. The pricing will be the same regardless -- Rogers is charging $149.99 with a 3 year contract, which is a standard term in Canada. If you pre-order through Rogers before March 22, you're also entered into a contest to win a new Sharp HDTV with an HTC Media Link accessory.
Rogers is also reminding customers that HTC is offering $100 off the purchase of an HTC One if you trade in your old HTC device. If you're interested in picking one of these up as soon as they're available, hit up the source links below.