In a win for Google's cloud business prospects, Spotify has announced that it will be migrating its back end infrastructure to the Google Cloud Platform. Historically, Spotify has powered its music streaming service through buying or leasing its own server hardware and data center space. However, the company says it is turning to Google's Cloud Platform partly as a cost-saving measure, but also because of the platform's reliability. From Spotify:

What really tipped the scales towards Google for us, however, has been our experience with Google's data platform and tools. Good infrastructure isn't just about keeping things up and running, it's about making all of our teams more efficient and more effective, and Google's data stack does that for us in spades.

In a space that includes Amazon Web Services and Microsoft Azure, securing the business of Spotify, and its tens of millions of users, is a big win for Google. Given the complexity of its back end, Spotify says that the full transition will take some time to complete.

Source: Spotify