Best buy used their Super Bowl ad to pimp their new "Buy Back" program. Buyback allows you to trade in your "ancient" 12-month-old tech for the latest and greatest, helping to reduce the sticker shock for those of us who like getting a new phone more often than the Carrier "encouraged" two-year upgrade cycle.
How much you get towards your new device depends on how long you've had it.
- For the first six months you can get 50% of the retail cost
- 6-12 months will give you 40% back
- 12-18 months 30%
- And if you can't wait another day, you can still get 20% between months 18 and 24.
For example, the Evo currently retails for $599.99. If you buy it and opt for the buy back program, you can trade it in after 13 months and get $179.99 towards the retail cost of your next device.
Sure, you might be able to get more money if you sold it yourself on Craigslist, but this is a great option for those who don't want to go that route but still want to get something for our older device.
The service is typically an optional buy-in program, but for a limited time you can get it free with any qualifying electronics purchase. If you're on the fence about upgrading because you don't want to "waste" your discount if something cool is just around the corner, the Buy Back program might be just what you were looking for.
For more information, check out the official Best Buy Buyback page.