Twitter Blue premium subscription expands to the U.S., New Zealand

Update, Nov 9 (2:15 p.m. ET): Twitter Blue rolls out to more countries

What you need to know

• Twitter's rumored Blue subscription service has gone live.
• It offers a selection of features, including undo tweet, reader mode, and customization.
• In its first phase of rollout, it'll be limited to Australia and Canada.

Twitter today finally launched its rumored Twitter Blue service.

As expected, this is a paid-for Twitter subscription that'll sit alongside the regular free Twitter service while offering an enhanced experience for customers who want it. It's initially going live in Australia and Canada from CAD 3.49 or AUD 4.49 per month, respectively. Twitter says this is just the first phase of the rollout as it opts to gain a "deeper understanding" of what customers want.

If you've read coverage of Twitter Blue, you'll already know what to expect. First, Twitter highlights Bookmark Folders. The company already allows you to save tweets you particularly like under Bookmarks to refer to them later. Now, Folders will let you organize said tweets into a cohesive collection. It's a lot like tags in Google Keep and turns the Twitter app into a scrapbook of sorts. As we noted, while it's not a feature that you can't do without, it makes organizing research on Twitter more convenient than using a third-party tool to do so, though.

Next, Twitter is adding "undo tweet." Like unsend in Gmail and some messaging apps, it allows you to essentially withhold a Tweet for up to 30 seconds, giving you a pause to approve, edit, or delete the tweet entirely. It's not an edit button; it's more of a "stop and think about it button." You can live without it, but if you're a big brand representative or a CEO sending tweets on the go, an extra half-minute to scrutinize your message will not go amiss.

Twitter is also adding a reader mode aimed at making long threads readable. If you're on Blue, you'll be able to view all tweet threads as a singular long post. It's not clear if this comes from its purchase of Scroll, but it does make services like Thread Reader's "unroll" redundant.

Other minor tweaks include customizable icons and colors.

Twitter Blue is, as expected, a collection of nice-to-have features aimed at the people who spend far too much time on Twitter. Many users can point to third-party apps which offer this feature or that, but Twitter is likely hoping the convenience factor keeps people interested.

Update, Nov 9 (2:15 p.m. ET) ― Twitter Blue comes to the U.S. and New Zealand

After launching over the summer in Canada and Australia, Twitter's paid subscription service is now available in the U.S. and New Zealand.

Users on iOS, the web, and on the best Android phones will be able to access all the features above, including the new Labs feature. Navigate to Twitter Blue from the main menu to subscribe and get started.

Our Shruti Shekar tried out Twitter Blue to see if it was worth it, but she didn't find it compelling enough to pay for. Of course, that's up to you to decide whether or not Twitter is offering enough features to take your USD 2.99 per month.