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Rebranding

T-Mobile reaches major merger milestone, officially retires Sprint brand

The majority of Sprint stores were rebranded with a coat of magenta on Sunday.
Babu Mohan
3 Aug 2020

Sprint storeSource: Android Central

What you need to know

  • Nearly all Sprint retail stores across the U.S. have been updated with T-Mobile branding.
  • The majority of T-Mobile branded stores can now serve both Sprint and T-Mobile customers.
  • Only a small number of retail stores in rural areas will continue to serve Sprint customers exclusively.

Four months after it closed its merger deal with Sprint, T-Mobile has finally unified the majority of Sprint stores across the U.S. under the flagship T-Mobile brand. The Sprint stores, which have been updated with a "fresh coat of magenta paint," will now serve both Sprint and T-Mobile customers.

Only a handful of retail stores in rural areas and national retail stores like Best Buy will continue to serve Sprint customers alone. To find a store near you that serves both T-Mobile and Sprint customers, you can use the store locator tool on the T-Mobile website. In addition to rebranding Sprint retail stores, the Sprint website has also been updated to redirect to T-Mobile.com. As confirmed by T-Mobile last month, Sprint will no longer accept new customers.

As of today, our teams are READY to serve you in more stores than ever! Whether you're a @Sprint or @TMobile customer in a big city or a small town, our team now stands TOGETHER, unified as the @TMobile brand! #WeAreTMobile pic.twitter.com/hU8DC2NKtg

— Jon Freier (@JonFreier) August 3, 2020

With the unification of the two brands now complete, the new T-Mobile claims it will be able to better compete on price with AT&T and Verizon, and deliver a nationwide 5G network that will be "second to none."

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