T-Mobile Netherlands may borrow strategy from its U.S. brother in turnaround attempt
In order to remedy issues with T-Mobile Netherlands, parent company Deutsche Telekom is reportedly planning to take a page out of the book of its U.S. counterpart. While T-Mobile Netherlands has lost over 1 million subscribers in the last three years, T-Mobile US has been consistently adding subscribers for the last couple of years, thanks in large part to aggressive pricing and promotions.
If the company does elect to go with a more aggressive strategy with its Dutch brand, it'll be facing some stiff competition. While T-Mobile US is seen as a disruptive force in its own cellular market, Tele2 AB, a smaller rival to T-Mobile Netherlands, is already making some headway with aggressive pricing strategies. T-Mobile Netherlands is also up against market leaders Royal KPN NV and Vodafone.
Get the Android Central Newsletter
Instant access to breaking news, the hottest reviews, great deals and helpful tips.