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Sprint quickly removes 600 kbps streaming video limit from new 'All-in' plan

With videos of David Beckham clouding everyone's vision, Sprint quietly introduced a rather odd limitation on its new $80 "All-in" plan — a 600 kbps streaming video speed limit at all times. Well it took less than a day for Sprint to back off on that clearly poor decision, and tonight put up a blog post explaining that it had chosen to remove the limitation based on "customer feedback."

Indeed, it didn't take long for Sprint customers to start speaking out and letting Sprint know they weren't happy with such a limitation — as well as the fact that it was simply a fine print mention not surfaced to customers. Carriers do a variety of things to keep their networks running smoothly, but explicitly limiting video streaming probably isn't the best way to do it.

Good on new CEO Marcelo Claure for quickly turning back on what was clearly a poor decision, but we hope next time a new plan rolls out from Sprint it doesn't try to pull a fast one (or in this case a slow one) and introduce more restrictions.

Source: Sprint

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.

  • Is 600 kbps = 3g? Posted via the Android Central App
  • It would still be lte, just throttled down "3g speeds". Posted via the Android Central App
  • You can't stream video with sprint 3g it's useless buffer after buffer
  • I believe it is dial-up modem speeds.
  • 56k max on dialup Posted via the Android Central App
  • There were other standards late in the game for dialup like 128k modems which are real Posted via the Android Central App
  • That was ISDN lines, it went in flavors from 96k, 128k and up to 256k. they were expensive as heck and crappy to keep up hence DSL was born but was just as crappy with better speeds.
  • Well for sprint 3g it is Posted via the Android Central App
  • If a phone is used in a city, and there's no signal available. Is 600k slow?
    Because Sprint.
  • LOL!! Good one Posted via the Android Central App
  • 60mbps in the middle of downtown :-). Things are changing, don't worry, you'll come up with a new joke soon. Posted via the Android Central App
  • You must be a Sprint employee? Were you the one that came up with the 600 kbps idea?
  • Nah just on lunch this afternoon at my new job and decided to see what speeds I get out of curiosity. EDIT: Actually,.. what? That's a strange angle to come at me.
  • Because sprint's network is horrible and I REALLY doubt you were getting 60 megs on any mobile network especially Sprint. Posted via the Android Central App
  • Sprint also has more wireless spectrum than any other carrier. Posted via the Android Central App
  • Don't see any of it being put to use :) Posted via someone's Note 4
  • But not where it matters in low to mid band spectrum
    All they have is a ton of 2500Mhz which doesn't stretch very far.
    T-mobile is in a better spectrum position when it comes to spectrum that's useful
    AT&T & Verizon are in a much better position.
  • Here ya go. Posted via the Android Central App
  • I imagine rebelfury76 feels like a stupid, ignorant asshole right about now.
  • "I REALLY doubt you were getting 60 megs on any mobile network" I don't know about Sprint but I routinely get over 60 Mbps on T-Mobile LTE here in the Seattle area. My record is something like 96 Mbps just down the road from where I'm sitting now.
  • Exactly. No carrier can beat the speeds of tmo in a city that they have good coverage. But my takeaway is the ignorance and dated hate of folks like rebelfury and bleek is rampant and without any backing. Yes, we all know that in the 3g and early 4g days Sprint's data speeds were shit. Yes, sprint handled the lte rollout and "network vision", or whatever the hell they called it, pathetically. But in many market's, including Minneapolis, Sprint performs better than ATT and Tmo. Posted via the Android Central App
  • Sprint has 10x more coverage than T-Mo in the midwest
  • The population of the cities T-Mo does cover strongly is 10x that of the midwest.
  • Coverage doesn't mean shit if the speed is horrible. Posted via the Android Central App
  • You have it backwards, speed doesn't mean squat if you can't pull a signal I remember before I ditched T-Mobile ~2.5 years ago I considered myself lucky to have an EDGE connection, and I live in suburban Los Angeles.
  • Well, that was 2.5 years ago. You should give them another shot with Test Drive Posted via the One M9
  • 600 kbps is slow by modern standards. On CDMA 3G I would get around 1000 kbps on Verizon and around 600-800 kbps on Sprint, if you were lucky. 3G on GSM (AT&T and T mobile) is much faster, 4,000 to 10,000 kbps is not unusual. Posted via the Android Central App
  • Verizon's 3G/ cdma is about 3 Mbps down, had a speed app on my D1 back in 2010-11
  • Yeah in La La Land. Verizon real world 3G speeds we're around 1MB/sec and AT&T were around 3-4MB/sec back then. AT&T speeds had always been faster then Verizon until they deployed XLTE which I've seen as high as 80MB/sec. Posted via the Android Central App
  • 3mbps down in my dreams, I was on Verizon for most of my 3G days and average about about 1000 Kbps, in insolated areas at certain times I might make it to a max of 1500kbps
  • I can't believe they put a limit on the first place. Posted via the Android Central App
  • I think it was a case of try it, and see if we get caught.
  • The reason I ask , is because I just ran a very popular national newspaper ( yes print on paper ) and they had a full page ad stating the video streaming was 3g. Then after the run I noticed this article here. Guess the print media will be a little late in withdrawing this plan. Lolz. Posted via the Android Central App
  • Maybe that is just Sprints data speeds in general.
  • They had intentions of screwing their customers in the beginning so no thanks. I'll stick with T-Mobile Posted via the Android Central App
  • Much like with Microsoft's Xbox One and trying to control the sale of used games, even reversing their stance won't repair the damage. The fact that they'd even consider such an insulting limit across ALL video is insulting.
  • Dan Hesse wouldn't have pulled that.
  • I kinda think he would have, or at least have been convinced to.
  • Wonder what idiot dreamed that up.. Posted via the Android Central App
  • This plan is such a joke and only suckers will pay for it. Someone please buy Sprint and kill them off with horrible plans and signal strength. Come one TMobile, do them a favor. Ian B
  • Someone already did buy Sprint... Softbank last year.
  • In that case it was a bad investment for Softbank and they are losing tons of money and customers.
  • Why do I get the feeling that Sprint is hiring from Verizon and AT&T, then telling them to make better deals than Tmobile? Still using the Sprint GSIII on FreedomPop Unlimited for $19.99
  • And Taylor Swift had nothing to do with their change of heart. Posted via the Android Central App
  • So they removed a restriction and called it a "feature"? How nice.... Posted via my Nexus 6
  • Haha oh Sprint...You can't afford such dick moves. No one likes you anyway. Posted via the Android Central App
  • Shut up you tool.
  • He might be a tool, but he's the tool you're momma uses to get herself off every night.
  • I think they took down the restriction since the FCC would probably have fined them and done it anyway?! But it's so crazy as it's like they think in a room somewhere on how best to screw over the company image and customers, lol.
  • I can't imagine owning a business and thinking to myself, "I wonder, how I can screw the people giving me money even more than I'm already screwing them right now?"
  • That's probably why you don't own a business. Ethics takes a back seat to profits.
  • Wait there's areas where Sprint gets over 600kbps?
  • areas where sprint get service PERIOD...
  • Yup, Considering I get 75 Mbp/s..
    And inside, i get an ehh 400-800 Kbp/s on 3G and when I rarely connect to 4G, I get 1-4 Mbp/s. But that should change as Sprint is nearly complete with this tower behind this apartment complex :). So I should be getting insane speeds :)
  • Hey AC, you on Sprint's payroll because you didn't even bother to post the CEO's response. I love where he says, "During certain times, like other wireless carriers, we might have to manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers.” So in other words.. they will still throttle anytime they want, but you just THINK that they aren't because they will claim "network congestion."
  • Just like the other 3 carriers. Posted via the Android Central App
  • The exact same as the other 3 major carriers. Posted via the Android Central App
  • Yep, it amazes me how somehow people think throttling during congestion is something that's debatable. network congestion is a real thing
    No provider how much spectrum and backhaul they have can guarantee a certain speed
    When things get congested everyones speed is going to drop. Would you rather they just let the network crash and everyone's connections fail instead of trying to prioritize and somehow keep data flowing?
  • I'm not saying its not debatable nor different than the others, just that per the article, it makes it sound as if they are removing it completely when its not quite accurate.
  • No it doesn't. Anyone with a few brain cells knows that this still has to happen to have an even semi-reliable network. It's the whole reason he came out and said that they still may have to throttle during high periods of congestion. So people would not think they are completely removing throttling.
  • So sprint is increasing the network speed 600kb, this is fantastic.
  • In most cases 600kps is fast enough for HD video. Posted via the Android Central App
  • Caught with his hand in the cookie jar . Had he nevered tried to pull a fast one this might of been a good plan but after this i would run the other direction.
  • Caught with his hand in the cookie jar lol
  • how do they limit just video streaming? same question how does tmo unlimit music streaming? cant be baked into the software cuz then you would have to use specific phones. right?
  • The networks are smart. They can pretty easily detect the protocols being used to send the data (audio vs video streaming) And in TMos case, it's very easy to identify when a streaming protocol is coming from a certain source (Pandora, Spotify, Google Music etc) Posted via the Android Central App
  • they don't limit it at the phone, they limit it at the tower and once they limit it most video streaming will adjust the bit-rate to the speed the link has.
    Some even re-encode the video before delivering it to mobile, it's not that hard to identify the traffic at the router.
    In the case of T-mobile streaming it's probably just looking for traffic coming from certain IP ranges and ports and it marks it to not be counted towards your cap.
  • T-Mobiles is based on specific CDNs. There are some very obvious music apps missing from the T-Mobile Music Unlimited, like Tune-In Radio, since that supports ANY music streaming server, rather than hosting their own.
  • Good for Sprint. I hope they can change their brand and bring customers a better experience. Now fix the network. Posted via the Android Central App
  • I think this was a big mistake on their part to even try to implement this in the first place. Especially when the whole end goal of this campaign is for more transparency and less confusion and hidden items in their plans. I am glad that they fixed their mistake so fast, but they'd have been idiots not to after all that public backlash so immediately. I like Marcelo, I really do, he's a good guy with good values, as is most of the new executives at Sprint, but when you campaign to be the carrier that offers more transparency and less confusion, you can't make silly mistakes like this. I still love Sprint however and will continue to get amazing speeds in my podunk state of Arkansas.
  • Check out my Ookla Speedtest result. What's your speed?
    49 in Hazelwood Mo inside Posted via the Android Central App
  • I'm on Sprint not Boost Posted via the Android Central App
  • Chopper221......boost runs on the sprint network. Has since day 1 Posted via the "None-Ya" app