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Samsung wins in all areas but the most important: The camera

Samsung Galaxy S10+
Samsung Galaxy S10+ (Image credit: Android Central)

Samsung's Galaxy S phones are always among the best money can buy. Year after year, with very few exceptions, the Galaxy S or Galaxy Note has the best display, the best processor, the features most buyers want, and above all the availability that builds a recipe for success. The line's tenth anniversary paints an even bigger picture of success for a company that's had a lot of it, and if you were to say the Galaxy S10 is the best phone you can buy (opens in new tab), I probably wouldn't argue with you.

Samsung puts great cameras on the S10, but they aren't the best cameras.

But there is one area where Samsung no longer leads: its camera. Samsung's Galaxy S10 has a great camera, but the past few releases have seen a Galaxy phone with a great camera that isn't the best camera, as one could claim until, say, the Galaxy S7 or so. There's a mostly simple explanation of why, and it's something that Samsung is trying to address: Artificial Intelligence.

Samsung is the undisputed king of mobile phone hardware. Some people will say differently, but no other phone maker releases a product chock full of its own in-house components, or sells those same components to other phone makers at the level Samsung does. And those components are really darn good. This same philosophy has been the forte of the Galaxy S camera through its lifetime; the company depends on the best parts to make its camera as good as it can be. Those parts may be sourced from another company or also built in-house, as we've seen with camera sensors the past few years.

The Samsung name is synonomous with excellent hardware.

But there's one thing that two or three lenses and adjustable apertures over large format CCD sensors can't do on their own, and that's computational photography bolstered by machine learning software. Think of what we see from Google's Pixel, the Huawei Mate 20 Pro, and the iPhone. Using the same sensors, these phones can make you a better photographer because of the complex algorithms programmed to turn a mediocre photo into a good one, and a great photo into a masterpiece.

How they do it isn't magical. Feed a monstrous computer filled with specialized ML (the generic term for machine learning) cores enough photos of a thing and eventually that machine will "know" what that thing is supposed to look like. This is the kind of machine learning that's used in self-driving cars, facial biometric algorithms, and robotic vacuums, so it's not specific to the camera software. But it does work very well with camera software, specifically the portion of it that builds an image from a cluster of pixels and points of colored light.

Google's Pixel camera and Pixel Visual Core "knows" what a fence or a cat or a pair of glasses on a person's face is supposed to look like. So does Huawei's Kirin AI and, to a lesser but still competent extent, so does Apples A-series AI co-processors. It knows what those things look like in bright light where the image being captured is crisp and clear, but it also knows the same things in poor light or even when there's not enough light to build a photo without this ML component, as we see in the Pixel's Night Sight.

Google, Huawei, and Apple have a secret weapon that others don't — better AI.

When you open the camera app on the Pixel 3 or Mate 20 Pro, it starts processing what's in front of the sensor long before you tap the shutter button. It's collecting data to make sure it can recognize the objects in front of it and when it's time to take the photo the camera software — in this case, the software also encompasses the firmware on the chips that are used to process camera capture — uses data collected before the button was tapped, while the button was tapped, and just after the button was tapped to collect and build a photo or series of photos that you see once processing is complete. Usually, this makes for a better photo and sometimes a much better photo.

Samsung also collects sensor data the same way, and it's used for some really cool tricks in the photo app like finding the best framing of your shot. What Samsung isn't doing as well as its competition in the camera space is the computational AI part. The "engine" just isn't as good as Google's or Huawei's.

Imagine a Galaxy phone with the top-notch hardware, the best features, and a smarter AI to beat Google at its own game.

Imagine a Galaxy S10 with the same tri-camera arrangement and the same sort of powerful AI that can manage the shape, edge detection and color of the things in front of the lens. These ML components don't need to replace the excellent hardware or the extra data Samsung can collect by having multiple cameras and things like time-of-flight sensors; they can exist to fill in the blanks when those hardware components don't give enough data. What Google can do with one lens is amazing; not only can you get a crisp photo the majority of the time, its color will be correct and you can even manipulate the light field for an adjustable (and synthetic) depth of field effect.

I want the next Galaxy phone to have this. Either the photo algorithms need to get up to snuff or Google needs to open up its chest of secrets or someone needs to break into a hotel room late at night and steal it Watergate-style. I don't care how it happens, I just want it to happen. Google isn't going to ever be able to build a phone with the level of quality in camera hardware that Samsung does, even though both companies use the same sensors. Huawei phones are never going to be a thing in the U.S. no matter how many times the company sues the government, so the burden lands on Samsung's shoulders to give us the best of everything.

The Galaxy Note 10 is already in production and it probably isn't going to be the unicorn we deserve. The Galaxy S 11 is also probably very deep into its design and also might not be the one. But one day, Samsung will get it sorted and just like things were a few years ago, the Galaxy phones will have a camera that all other companies strive to copy. I'm counting on it.

See at Samsung (opens in new tab)

Jerry Hildenbrand
Senior Editor — Google Ecosystem

Jerry is an amateur woodworker and struggling shade tree mechanic. There's nothing he can't take apart, but many things he can't reassemble. You'll find him writing and speaking his loud opinion on Android Central and occasionally on Twitter.

  • This is why many of us will sideload the Gcam app onto our S10. It gives you the Google camera software processing to improve on the camera in the S10. Since this software designed for a Pixel it will never be as good as what you'd get with a Pixel but it will get you much closer to what a Pixel 3 can do it and also gives you Night Sight which Samsung still has no real answer for. Coming from the Pixel 3 I can say this at least gets me close enough and in exchange I get a phone without any of the performance issues that have plagued the Pixel 3 since launch.
  • How is this different from Gcam Tool in our app store? Available from XDA?
  • And how does one go about "side loading the GCam"? Is that just an easy download from the Play Store and they work together?
  • The camera isn't the most important. People do countless things on their phones and I doubt very much that picture taking in the number one priority. As for winning in all areas, the fingerprint scanner is horrific. It fails 90% of the time within the past 24 hours that I've tried to use it I started over 3 times, even recording just my thumb as 3 prints and still it just fails miserably. I'm already considering taking it back to Bestbuy as defective and getting another one--that's how bad it is. It also doesn't win with it's ridiculous cartoon icons.
  • I had the same issue when I first got mine. Check for software updates. Mine finally got the release day update last night and it's night and day difference. Also trying increasing screen sensitivity under display settings as that can help as well, especially if you are still using the included screen protector.
  • I just got an update an hour ago and fingerprint sensor is now operating well!
  • Yeah, after update I probably have about 95% first time success. Its like anything else, you learn the pattern and get better.
  • I personally have not had a single issue with my fps on my s10+. I've even tested it with water on my thumb and it still worked.
    Sounds like you possibly have a dud or you're doing something wrong every time. I also really like the icons as I have bad eye sight so for me they're much easier to see! Overall I'm loving my phone and I've yet to have any issues. Super slow mo is a bit difficult to time just right, though.
  • I've had zero issues with the finger pirnt scanner it's working flawlessly on my S10+. The issue that is irritating is the blocking of Google Assistant and yes I've already downloaded the Bixby remap app but it doesn't work properly. Other than that I have no complaints so far.
  • Get bxactions and don't look back!
  • For someone who doesn't take a lot of photos (well barely any at all unless it's the most bazzare thing I've ever seen), I am okay with having NOT the best camera. These devices should at the least have a serviceable camera and most do. Think that all that matters to the average customer. I'd really like to buy a selfy-less phone since I never use that one at all. And if your getting a top 5 camera than I think your good to go. This is the best s line phone to date for Sammy. Hardware top notch and most streamed line software. That to me is the most important and it's encouraging they are improving in that area.
  • The S10 cam is Great. the only thing I miss is an X10 zoom. hope the S11 will have it
  • I remember when the most important aspect of a phone was call quality. Good times. The S10 camera is great, so we're picking nits here. AI enhancements are generally good, but they too can botch what you're trying to capture.
  • Not everyone cares about the camera. I care about battery life, call quality, reception and audio quality. Next time, putting an "Opinion:" in front of these types of articles would be best.
  • I 100% agree with your comments. As long I get some decent photos I'm good with that. Battery life is probably my most important thing.
  • Samsung always make smartphones for the technologically challenged. That's why they put all the extra apps on the phone that cannot be taken off. This is a phone for people who cannot survive on a stock Android phone or have the knowledge to work with it.
  • No, those kind of people use iPhones and apple products.
  • Keep telling yourself that lol
  • That has got to be the dumbest thing I've ever heard.
  • Literally the dumbest thing I've read all day
  • You win the biggest id10t award for this comment..
  • I honestly don't think I've seen a more ridiculous statement about technology in at least the last 10 years.
  • I know and he looks so intelligent aswell!
  • Man...what a totally ridiculous statement.
  • With the most recent flagships photography buffs are beginning to expect both computational photography and AI coupled with high quality, flexible hardware. It really goes both ways. Google leads the software side, but without wide angle and tele lenses that lack of flexibility is a compromise as well. I went with the Mate 20 Pro for now, but look forward to a flagship that really hits the mark on both SW and HW.
  • There's some interesting information in this article, but like others here, I'm disappointed that it's couched within the concept that a phone camera is the most important facet of a cell phone. This would have been a much better read if it was simply presented as a discussion of camera AI rather than a click-bait-titled article suggesting some indictment of the S10.
  • I totally agree.
  • I disagree. Most people nowerdays only 'camera' is their cell/smartphone.
    Therefore it is up to each smartphone manufacturer to make their camera better or equal to 'their direct competition' - for the Galaxy S series, that means matching the quality from Google's Pixels and Apple's iPhones.
    Most people will never own a stand alone camera ever again because the smartphone made them obsolete.
    It is now the responsibility of phone manufactures to make competitive or stellar cameras and camera tech.
    If Samsung's marketing for their BEST gen of phones talks about great photos, they have to be great.
    Otherwise, don't mention it - but they did and do.
  • First, the photos are great. They might not be as great as the Pixel 3 or Mate 20 (and this is the writer's opinion and not shared by all, myself included), but they are still excellent photos. And just because most people use their phone as their only camera still doesn't mean it has to be the "most important" feature. Some people think that the most important feature of a "phone" is cell reception or call quality or call stability. I personally enjoy those things as well as excellent software, excellent battery life, and excellent feature set.
  • Tell that to the teenager at the mall. There's a reason for selfie camera's (except in my life!)
  • I strongly disagree about the camera being "most important". Many people will disagree with me and also agree with you. I rarely use my camera on my Note 9 but I'm very happy knowing it's one of the best available. As long as Samsung continues striving to improve the camera I'm cool. Lacking the best camera (or speedy OS updates) is never a deal breaker for me.
  • I totally agree. Only tech reviewers think that the most important aspect of a phone is the camera. That just shows you how out of touch they are with the actual smartphone consumer. Also, they make the difference between Samsung, Apple and Google cameras seem astronomical. However, in most blind comparisons, people can't even identify the Pixel photo (which is supposed to be the best phone camera ever invented.) In a line by line feature comparison, Samsung smokes every phone that Android Central praises to be better than the S or Note series.
  • Q: do you own a stand alone camera or DSLR?
  • No because he's not really bothered about taking pictures..??
  • I won't jump on the bandwagon of "phones are phones, the camera is just a nice bonus" (even though to a great extent I agree with that.) What I am here to say is I think we have gone WAY overboard when it comes to how we compare these products. Sure, if you put a pixel 3 and an s10 on tripods and take pics in low light and then judge those pics against each other under a magnifying lens (figuratively speaking...although sometimes even literally), we will find that the pixel 3 is 20% better. Here's the thing though, that is not what we want these cameras for. If you are trying to win photo contests, you are busting out your full frame dslr's with your red-rimmed pro lenses and top-mounted flashes. Your cell phone cameras are meant to be the quick, catch-the-moment cameras that you always have with you, and for that purpose they are already reaching the point of extreme overkill. Just 10 years ago I would have had trouble finding a stand-alone, non-slr digital camera at any price that was as good or as feature rich as the latest flagship phones. In fact, the picture on my iiving room wall that gets the most compliments is a 20*30 inch print of a digitally cropped picture I took of my kids with a Galaxy s7! What I am saying is, at this point all of these cameras are so good that comparing them is like deciding between a Ferrari and a Lamborghini to go out and cruise the strip. I don't think they are even something to look at when comparing phones because they are all basically so far beyond what you need from them that there is no longer a need to say which perfect 10 is more perfect.
  • Amen. It would be different if a camera were blowing it completely, but none really are any more.
  • Take a family group shot during your next reunion, zoom in on their faces and youbwill see MUSH, where Pixel,, iPhone and others show detail.
    Many photo types on Galaxy S8/9/10 show their age and utter lack of improvement.
    (yes, I am expecting my 512GB S10+ to arrive on Mon or Tues)
    I still use my Lumia 1020 for ALL staged photos, like family portraits.
  • Seriously, how many people take pictures and rate how good of a shot it is by if you can zoom all the way in on a face. That isn't the normal average person.
  • For staged portraits like you describe, I bring with me and use my actual, stand alone , Panasonic camera. Just cant beat that beautiful large Leica Lens on the front.
  • that's completely true. a flagship that cost more than a thousand dollar should have a camera that's at least comparable to the competitors
  • Took a picture with over 30 people in it. Not seeing what you're talking about. Make sure your lens is clean. One of my favorite pro photographers uses an S9+ and loves it; you gotta know what you're doing, hon.
  • My big thing with the camera is the little things. All the normal stuff is good enough, but I'm a photographer with little kids (3 and 1 year old). I love that with my Note 9 I can take some incredible pictures extremely quickly, but it's not always perfect. I use Live Focus and get incredible results often, but I also get blurred images way too much because kids don't know how to sit still! The S10 does a MUCH better job with movement in the live focus pictures, which is worth the $500 I'm sending on upgrading ($500 plus the trade-in of my old phone). I agree that for 95% of people in 95% of situations, all these improvements are Overkill, there are still plenty of people that need better cameras for certain situations.
  • If you can't grab your phone from your pocket and take a candid, impulsive photo that looks good on your computer screen or when printed, the camera and the phone failed and is worthless.
    This isn't about tripods and DSLR quality and staging; this is about improving the camera with each generation along with the other components of the phone.
    Samsung has essentially improved every aspect of the Galaxy S line of phones every year for 10 years now. The camera aspect has been essentially the same for 3 years/generations. Apart from an ultrawide lense (which was desperatly needed) the photos arent better than an S8 or S9+ on Pie.
    PS. Maybe they DO need to remove the headphone jack to significantly improve the camera? 😋
  • We've now reached the point where having the "best" camera is no longer a top priority for people. We're at the good-enough stage where even budget phones costing $200 have really good photos.
    Sure, tricks like Google's night sight mode are going to keep coming on every new flagship for now, but for the average person, that might not even be on their radar when making a purchase decision.
  • Night Sight isn't a trick, it's a tool that compensates for a less than stellar camera sensor - whether that's because the size of a small thin smartphone prohibits the use of better tech or its because the manufacture has chosen cheaper components is irrelevant.
    The final outcome is what matters.
    I don't complain because of Samsung's recent and stupid emphasis on having the best selfi cam on the S10+, it is what it is.
    But they have to focus on improving each year's model(s).
    Removing depth sensors from the FF camera was dumb, but it was a decision Samsung made with the S10,
    Making major improvements on the 10MP selfi cam and not increasing the MP on the rear cameras really doesn't make sense. It might have made sense if Samsung added a S10+ Glamor or S10+ YouTube edition model, but they didn't.
    Air seems any and every new or better spec on the S10 models is directly related to SoC improvements - other than the 3rd ultrawide angle lens on the +.
    That was stupid and either Samsung has lost its focus or edge (no pun intended) Or they will come out with an improved Camera AI software/features either in Aug with the Note 10 or earlier.
    My fingers are both optimistically and realistically crossed.
    I have upgraded from my S9+ to S10+ and if I only get improved battery life that will be enough to justify that decision.
  • As a black person, smarter camera software makes a difference between being the dark figure with white teeth in a photo with your white friends and being seen with even light exposure.
  • That Is a real world problem and needs to be addressed asap - if for no other reason than to assure ALL subjects of, and owners of a Samsung phone get proper and accurate photos!
    AFTER photos of dark colored skin persons is addressed, could they please address the issue where every photo I am in looks like I have a sunburn!? (only smartphone and cheap digital cameras display this issue)
  • Yep! There is too much focus on reducing wrinkles and smoothing everything when we just want to be seen in the right light.
  • Samsung amazing HW manufacturer horrible SW devolper and support
    but atrocious and unethical corporation. A monopoly so big that has no need TGAF about customers or end users. Samsung HW and Memory products and previously appliances used to be among the best of the best. Yet trying to diversify into too many markets and products has diluted what it was once incredible at doing an exceptional job in manufacturing reliable and great values for its products. Sadly the largest market for "phones" are not high-end flagships - rather it is mid tier phones to the huge developing markets and their huge " populations of ""middle classes" in China, India and the rest of the developing nations.
  • But many of Samsung's mid-tier phones have 20-48MP cameras.
    Samsung isn't a perfect corporation, but regardless of your questionable statements above, they are still one of the few truly innovative tech companies developing both the tech and manufacturing techniques that powers tomorrow's devices.
  • Oh, so now that Google is good at cameras, the camera is the most important aspect of a phone? 🤔
    It's funny, a few years ago, it was performance. And before that, it was price. But I guess Google is not as good at these anymore, so those areas are now useless. :)
  • Thank You!! You totally nailed it. Now that they can't bash Samsung for poor software anymore, they have moved on to cameras.
  • I know right! For years all we heard about was how horrible Touch wiz was and the superior power of Pixel and iOS (it just works, lol). Now cameras are the single, most important factor. LOL
  • Yeah the Pixel just works, if your hardware lasts long enough for you to use it. The hardware is crap.
  • True. I remember when the S6 was having ram management issues and that was the most important thing in a smartphone, and now the pixel can't keep up with any device on ram management and it's a non issue now...
  • u are chatting grease. Whingebag. go back to iCrap then
  • So what we are now buying is a camera that happens to have a phone included. I still prefer to buy a phone that happens to have a camera included. Tiny sensor, tiny lens, tiny focal length. I disagree that the most important feature of a phone is its camera.
  • Exactly. I wonder what an 11 x 16 print sitting above my mantel would look like from a camera phone.
  • You never owned or printed a 20x30 inch poster with a Nokia Lumia 1020!? Looked crisp and beautiful.
    On fact, everyone (in the US) got free poster prints with their phone purchase.
    Depending on the subject, I doubt the S8/9+/10/10+ would look half as good.
  • Probably not, but with a Note 5 it would.
  • For myself, the most important things for me:
    1. The display
    2. The battery
    3. The camera
    Those are my choices, of course others will differ. And the reason I chose display, it's just the most used feature for me!
  • Screen is important for me too, but a smaller more power efficient screen would push it over the top. Samsung and others should evaluate what screen size(s), dimensions and resolutions (native) provide optimal power efficiency and design their phones or a model of phone a ound that screen. If the S10e had either the new wider angle 3rd lense or a LARGE battery, I would have 'downgraded' from my 9+ in a heartbeat. 1. Battery
    2. Camera
    3. Screen (especially one where my palm didn't set off false key presses all the time etc!)
  • Not that is is the end all, be all but the S10+ received the highest DXOMARK score for that camera. That was conveniently left out of the article. It is currently tied for #1 with the Mate 20 Pro. Didn't see it in the article.
  • The report you are referring to isn't valid - according too DXOMARK's own guidelines.
    First the 'review' as published isn't complete with much of the findings missing.
    Secondly, DXOMARK states that they do not review pree production units and only test using released software - both of those are invalidate their report.
    Also, much of not all the outside went to the new 10MP selfie camera, not to the rear cameras which is the focus of this article.
    I will be and MANY people will be eagerly waiting for the actual findings from DXOMARK.
  • Yes I wish Google would just work with the manufacturers and sell them the rights to the gcam tech. My LGV30 does a wonderful job, but with the gcam loaded it takes remarkably better pics in most situations.
  • That would take so much more work for Google with little direct revenue. Teams and teams of people to coordinate with each Android manufacturer, fixing bugs and issues for them constantly across phones for many years.
  • One could argue that since all the advanced AI used gazillions of photos from Android and Google’s FREE Drive cloud storage and unlimited photo storage that this tech should be sharable to other companies who produce Android phones and should at lease available to OEMs who already license the OS. Google only released their Pixel phones a few years ago and before then 100% of all images uploaded and used by Google to generate their algorithms for Google/Pixel Camera should be avail to the users who supplied those images. If not license the AI to OEMs to integrate in their own Camera apps, the software should be avail be in the Play Store as an alternative to what is shipped on their phones.
    After all, we know that many of not all the GCam carries work on many non Google phone models.
  • I totally disagree that the camera is the most important thing on a phone. I'll be upgrading to the S10 in a few months on my birthday. The S10 will give me excellent hardware and an excellent camera. The camera does not have to considered the so called best of the best.
  • But don't you agree that photos taken by your S10 should look better than photos taken on S9/9+?
    I'm not talking about wider shots, i mean the photos you take every day using the main camera should be better than the previous generation.
  • Disagree. I care more about audio quality and to me, Samsung has always been lagging behind in that category.
  • Yes, it is odd that Samsung remain the one of big manufacturer that allow you to attach your very best headphones without a ****** sounding adapter, but then not provide a decent DAC to allow you to enjoy those headphones. Having the headphone socket is nice, and the sound on my Note 9 is fine for podcasts but for music I either use LDAC wireless or, for serious listening, a small USB powered external DAC which sounds better than any phone DAC (well certainly better than my V30, and streets ahead of the Note 9 DAC). As for photos, the Note 9 is more than good enough for me. Quick to launch, reliable and whilst the low light performance in many ways is seriously behind my friend's Pixel 3 regarding the details it can pick out, it often seems to capture the mood and what my eyes are seeing better than the Pixel.
  • That's why I hate Pixel pics taken in low light: too processed. Nothing like what my eyes see sometimes.
  • Odd... Nokia/Microsoft cameras produced better pictures 5 years ago; without any particular ML processing power.
  • (blink)
    So true... Surprise surprise lol. I had a Nokia Lumia Icon and it took some astounding low light photos for it's day. Long as u we're using the Nokia camera app that is. Upgrading to Win 10 mobile didn't do the camera justice on the Lumia Icon.
  • Agreed 1,000%
    Samsung NEEDS to beg, steal, borrow or license camera tech from Google or even Apple - but not just license it, but improve upon it!
    Samsung is a huge hardware company, but they are also a huge SOFTWARE company too. It is sad and disappointing that Samsung has place zero effort into photography on it S line of phones.
    Other Samsung series have 48MP or multi lense cameras for a year already.
    Samsung's customers deserve better camera sensors with EACH generation or they need to scale up their R&D budget for smartphonebphotography.
  • How pathetic to say that the camera is the most important part of a phone. Your vapidness is showing.
  • The camera is the most important component of a phone for millions of people. Just because YOU don't consider it the most important component doesn't mean others don't.
  • IMO the s8 had the best camera in a smartphone so far, I have gotten some amazing photos from that camera.. I feel as though a camera can only get so good before it needs editing in an app like snapseed to make it special.
    Check out this photo my girlfriend took on her s8
    Tell me you can get something better from an iphone or pixel phone and I'll kiss your @ss..
  • The camera is the most important? Give me a freakin' break.
  • The camera is not the most important thing to me because rarely use it. The important thing to me is the battery. Without the power from the battery, everything else on the phone is rendered useless.
  • Cameras most important?! As long as it's decent, for most people that's enough. S10 > Pixel
  • Jerry
    You are the very best tech editor. To weigh in on the comments, photos and videos are most important to me. Some are considered works of art eliciting human emotion among millions.
    Museums and galleries exist for a reason. All the rest, technology, perform on par on all flagship quality smartphones because they all have the latest chips. Samsung, Qualcomm, Sony, LG, and Apple provide practically all the parts. Apps being used are essentially the same. Batteries can be adequately recharged in minutes.
  • This is why I can't bring myself to purchase a Samsung phone. Their cameras are okay but not great. For the price of a top-of-the-line Samsung phone, I can get a phone that has a better camera. I agree with everything said in this article. Samsung needs to catch up to Google, Huawei, and Apple when it comes to ML. But I don't see them doing that in the next year or so. Apparently those commenting on this article are saying that the camera isn't important to them. Jerry is saying it's important for HIM. Just because you don't find it important doesn't mean others don't find it important. People always fail to realize this.
  • Most of these articles are simply out of touch with reality. - The camera is more than good enough for 99% of people and is most certainly not the most important part of the phone for a lot of people. Also I really don't see any significant difference in Samsung camera VS the competition. In some areas Samsung wins and in other areas others win, but objectively, I really don't see much difference in all these cameras. They've all been about the same for the past couple of years or so.
    - They need to improve the fingerprint scanner
    - They also need to revert from the current ugly cartoonist icons back to the former more mature and esthetically pleasing icons.
  • That's how HTC STARTED THEIR DOWNWARD spiral. Great hardware... ****** camera.
  • Let me put this in perspective. If the Pixel had a reputation for having the very best power button, this article would have the headline, Samsung wins in all areas but the most important: the power button.
  • I hope if Google's vaults are broken in to and someone does steal the goods on their secrets the author of this article is charged with conspiracy.
  • You are absolutely right on this. Samsung has great hardware but the camera is lacking. This is why I put my Note 9 aside for a Huawei Mate 20 Pro. The photos are amazing and not exaggerated. Donald Trump is gonna say Huawei stole it from Tim Apple or Larry Google. Politics aside, Samsung really need to catch up on its photo AI technologies. Google and Huawei has proved to us that AI can actually HELP us taking pictures in GOOD ways rather than making everything superficial. Also, Samsung you definitely need to work on your fast charging technologies or I will not return for Note 10.
  • You know what? If you check the review of OnePlus 6 and 6T anywhere, the major complaint you will see is the camera(s), but truth be told their camera is just fine for most people and you won't hear one complaint from your buddies about the picture quality. Point? You don't need the "best" camera according to the standards of the experts/reviewers for taking great everyday photos....worthy of your instagram/facebook and whatsapp account. And the camera on any 2018 and onwards flagship will far better than you will ever need. Conclusion : Just go ahead and buy it already!
  • I prefer a Pixel 3xl not because it has the best camera on a smartphone but because I like to have a phone that I don't have to pray for a security update every month or an O/S update as soon as it is available lol.
  • Any phone camera from the current top 10 list will satisfy over 90% of mobile phone/device users, the rest is just mickey swinging.
    I recently got a XIAOMI Redmi Note 5 for my partner and I'm amazed how good it is in so many ways INCLUDING the camera (Galaxy Note 8 user currently myself)
    Ok top 5-6 is in a different league.... But only to very few people for every day use, you really have to be a very photography enthusiastic person to notice the difference
  • Samsung has done a nice job with phone but I am going to wait. it just seems that is the same like as the other phones but with a new processor and camera set up. don't get me wrong, I love Samsung but I think they need to work on other things volumes, different ring tones, better colors, less bloat ware and updates that are really needed . everybody is different and unique and uses there phone differently. myself including I use my phone to help me better my diabetes the s10 does support the app that I need use on it
  • Wait a second Jerry, the camera is more important than security, for YOU?!?
    The S10+ has all the hardware necessary for a reasonably secure face unlock, and they phoned it in, and you don't care?
  • One would hope that Samsung could improve the current camera with updates and AI. Or even improve the S9.
  • I used to not care about camera until I got a Pixel 2 XL and the camera is amazing, I've never seen such sharp and clean looking photos and the fact is the Pixel does all the work so you don't have to and don't have to worry about any stupid pro mode or any other gimmicks and what I love most about the Pixel camera is how user friendly it is because as well as having a brilliant camera, ease of use is also important to me as a former iPhone user turned Android and Pixel fanboy and now other camera comes close to the Pixels in how easy it is to use and that's another reason why I stay away from Samsung phones and will continue to do so, I want to be able to point and shoot with my phone without compromising on the quality of my photos and having pure, clean and bloat free software and being first in line for software updates and security patches is of equal importance to me and only the Pixels can offer me what I want. Yes Samsung makes great looking hardware but I want more from phone than that and again only Google Pixel offers what I'm looking for. I've said what I've had to say about Samsung's software.
  • Says the person with a chinese phone.
    That's all we hear from you....
    The pixel is the only phone for you, but you don't have a have a cheap chinese phone..
  • Have the Mate 20 Pro and I agree, while the camera might not be the most important to all it certainly is important which is part of the reason why I'm sticking with Huawei, P30 Pro is rumored to have 10X optical zoom, Samsung and others will have to play catch up again.
  • A cell phone camera is FAR from the most important thing. If I want to take good pictures, I'll use a device created strictly for that - a digital camera!
  • I don't even consider camera when gouging upgrades anymore. As long as it had the slow mo I need for video analysis, they all work well. Battery life is the most important aspect, as well as connectivity - as in the use of industry standard ports to connect to other devices. Of course I want the specs to be moderately future proof, cause I'm over yearly upgrade cycles. But I couldn't care less about the camera as a selling point, unless smartphones actually start outperforming point and shoots - and in my experience, that has yet to happen; at least in a mainstream brand. Software magic doesn't matter to me because I often want RAW. If the camera only looks decent due to software (which almost always does NOT) look true to life, then the camera is bad due facto as far as I'm concerned. Google's camera software also leaves much to be desired, in terms of performance and capabilities. I really hate having to load up multiple camera apps. I like one good default. This is something that drove me from the iPhone. The Pixel is just as bad, if not worse, from that aspect. I think people need to stop editorializing as if they speak for everyone.
  • Samsung never had the best camera anyway, it was always very good but dar from perfect with colors