In pictures: Tech shopping at Taipei's bustling Guanghua markets

More than most cities, Taipei is big on technology. The Taiwanese capital is home to major global tech brands like ASUS and D-Link, with the likes of Acer, HTC and Foxconn headquartered close by in neighboring New Taipei City. It's also home to a big competitive gaming scene, and no end of outlets stocking the latest mobile gadgets.

For decades, the sprawling Guanghua market has been the go-to location for consumer electronics in Taipei. In recent years it's been joined by the Guanghua Digital Plaza, and in the past month by the new Syntrend Creative Park. From bustling outdoor marketplaces to polished multi-storey malls, with dedicated stores for most major brands, it's a tech shopping experience like no other.

Join us after the break for a guided tour.

Guanghua Market

Winding outwards from the indoor Guanghua Digital Plaza, Guanghua Market presents a maze of gadget and technology stores from some of Asia's — and the world's — biggest brands. But it's presented unlike anything you'd find at your local mall back in the U.S. Dozens of tiny stores for major names like ASUS, HTC, Acer and Lenovo are packed into these streets and alleyways, right alongside more traditional market stalls.

Guanghua Market signs

The selection can be overwhelming, but you never have far to walk before you've arrived at yet another outlet bearing the branding of a major name in consumer electronics.

That's in addition to smaller independent sellers set up in the streets alongside them. The whole scene is set against a background of restaurants, street food vendors and often cacophonous advertising.

Guanghua Market signs

You'll just as soon run into an HTC store as a 7-11.

You'll just as soon run into an HTC store, or an outlet casually selling stacks of high-end gaming hardware, as you are a 7-11.

Off in the distance in the shot below can be seen the newer Syntrend Creative Park, an ultra-modern counterpoint to the market's hustle and bustle.

Guanghua Market, Syntrend mall

Just like the famous Shilin Night Market, all that technology is sandwiched between a broad selection of Taiwanese street food.

Elsewhere, on the main streets, store fronts and billboards compete for attention against a vibrant, if occasionally dilapidated backdrop.

Most of the market stores themselves are fairly small, presenting a small cross-section of each manufacturer's product line. This Sony store was packed with camera gear, headphones, phone accessories and of course smartphones. Sony's still promoting the Xperia Z3 in Taiwan, with no sign of the newer Xperia Z4 in any of the stores we visited.

Sony store

Across the street, another store is draped in the branding of Lenovo, the world's biggest PC maker, based on the Chinese mainland.

Lenovo corner shop

ASUS ad and shopfronts

If there's one constant to point out, it might be Samsung's many experience stores throughout Taipei.

Samsung's Taiwanese outlets are pushing different products — the Galaxy A smartphones and Galaxy Tab A tablets, in addition to the GS6 series — but the overall look and feel of its stores is familiar wherever you're coming from.

The big Taiwanese tech brands dominate, with prominent placement given to the likes of ASUS and Acer.

There's a whole lot of ASUS going on, though. And the same is true of the other Taiwanese tech giants like Acer and HTC.

ASUS in particular is all over the place. Ads for the recently launched ZenFone 2, as well as its Republic of Gamers-branded gaming gear, are a regular sight.

Gaming is also big business, and PC gaming accessory maker Razer has several authorized resellers set up at Guanghua market — again, against a backdrop of traditional restaurants and other market stalls.

Razer store

PC gaming hardware stores are common too, often with a repair business tagged on. So it's common to see PC towers stacked up, entrails exposed, alongside piles of the latest graphics cards from NVIDIA and others.

Gaming tower

The market also houses a curious collection of digital relics.

But it's not only about the latest technology. The fast-paced nature of things means relics from previous generations of hardware are often left behind.

We ran into a few such digital antiques — an ASUS Padfone model from way back in 2013, and what we were informed was the last LTE Nexus 7 in stock (erroneously labeled as "Intel Inside", and ours for NT$5,500, around $175).

Nearby, a lonely Core 2 Duo ad stood neglected by a utility box.

Guanghua street

Tea with HTC

HTC is another brand that's pretty big in smartphones in the West, but absolutely huge in its home country. At Guanghua market and the neighboring malls there's no shortage of HTC stores stocking new flagships like the M9, as well as Asia-only phones like M9+, E9+ and Butterfly series.

HTC, Burger King

But HTC's popularity in Taiwan has spawned a curious offshoot at at least one Taipei's many HTC stores. This one offers not just an HTC shop and service center, but also an HTC cafe, where you can enjoy your beverage of choice alongside Wifi, power and an unusual collection of HTC memorabilia.


HTC cafe

The menu from the HTC Cafe. A latte will set you back NT$100 (around $3.20).

The walls are lined with HTC phones, accessories and often bizarrely specific branded swag. Do you know someone who'd just love a Michael Jackson The Immortal by Cirque du Soleil HTC One M7 hard shell case?

They're available in both red and black!

Of course your beverage is served in an HTC mug — this one displaying a vintage HTC handset.

HTC coffee mug

Can you name this HTC phone?

HTC E9 ad

We must've arrived on a quiet day. There was only one other patron at the HTC Cafe, and he was using an iPhone 6. Elsewhere, there's a video projector set up, mirroring a HTC promo video from a nearby phone.

This HTC VIP program was advertised in many of the HTC stores, offering access to special HTC events and after-sales care for phones.

HTC VIP program

The rest of the store was a somewhat surreal experience — lots of old HTC branding and slightly outdated products in display cases that hadn't been touched for a while. (This store, for instance, was still stocking Beats accessories. Had they not heard the news?) A metaphor, perhaps, for the current difficulties faced by the once-dominant Android phone maker.

Beats products

Downstairs is where the newer, flashier HTC phones and accessories are displayed, including the Desire 826 and RE camera.

And we also ran into a couple of phones that'll likely never make it to the U.S. or Europe — the HTC One M9+ and E9+.

The HTC One M9+

The M9+ is a slightly bigger version of the M9, with a 5.2-inch screen at Quad HD resolution, and an octa-core MediaTek CPU running the show. It's also rocking a front-mounted fingerprint scanner that doubles as a home button, if you want. And around the back you'll find an M8-style depth-sensing Duo camera.

The HTC One E9+

The E9+ packs the M9+'s internals into a more affordable 5.5-inch all-plastic enclosure, minus the fingerprint scanner and Duo camera. It's a nice device in its own right, selling for around NT$15,900 (around $510) in most places.

Guanghua by night


Guanghua market doesn't stop after the sun goes down. Most outlets continue to operate well into the evening. And as the night goes on the marketplace erupts into a sea of neon.

Guanghua Electronic Plaza

Store fronts

The marketplace is just as busy after dark — if not more so. There's never a bad time to be on the lookout for a new smartphone, tablet, gaming PC or accessory.

Taipei gets extremely hot and humid during the summer months, and it doesn't get much cooler at night.

Temperature readout

The area's tropical climate means there's often a lot of bugs flying around at night. Combine that with a bunch of illuminated, open shop fronts and — well, you get the idea. Shop staff sometimes have to fend off an influx of flying beasties, attracted to the light of their electronics.

Guanghua market by night

Guanghua Digital Plaza

The Guanghua Digital Plaza is the outdoor market taken to its logical conclusion: a vast indoor space with no end of gadgetry on offer — albeit set against a more drab concrete exterior.

Guanghua Digital Plaza

A similar selection of outlets, including some more "prosumer" focused brands like Wacom.

Guanghua Digital Plaza

The ground floor of the Digital Plaza is actually just one big showroom. If you want to buy any of the stuff you see, you'd need to head upstairs.


Once again, the entire showroom floor is dominated by the big Taiwanese names like MSI, ASUS and Acer.

ASUS store

Acer store

Acer store

There are six floors of showrooms and tiny electronics outlets crammed into Guanghua Digital Plaza, and the floor plan on the right should give an idea of the sheer volume of shops packed within this one building. This is just one floor.

The indoor Digital Plaza might lack the character of the marketplace outside, but there's no denying the sheet selection of technology on offer.



Syntrend Creative Park

Syntrend has one foot planted firmly in the future.

The new Syntrend Creative Park, opened in the past month, is operated by Foxconn and spans twelve floors. It's a far cry from the ramshackle outdoor marketplace.

And while it's not much to look at from the outside, the interior is an ultra-modern mall home to the latest consumer electronics, and some of the biggest global brands.

Syntrend mall

Syntrend mall

HTC store

Unsurprisingly, HTC is represented here, as are big gaming hardware names like Gigabyte and MSI, and mobile operators Chunghwa Telecom, FarEasTone and Taiwan Mobile.

Syntrend's carrier stores showcase some of the biggest phones of the moment, with a bit of local flavor. You never need to go far to find an HTC or ASUS flagship, including the very latest devices like the ZenFone 2 and HTC One E9+.

We were also surprised to find LG's cutesy (or creepy?) AKA phone, complete with slide-up plastic case and characteristic eyes.


Chinese manufacturer Oppo also has a presence at the new mall, showcasing its super-thin R5 handset.

How thin is it? It needs a special adapter for headphones, because it's too slim for the regular 3.5mm jack.

Oppo was one of many gadget makers running promotions and competitions at Syntrend during our visit.

Oppo promotion

Intel's Experience store

Chip giant Intel has a huge presence at the new Syntrend complex, showing off a wide variety of tech.

Intel store

PC gaming is big in Taipei, and multi-screen gaming setups are common in many of the big players' retail stores. Not to be outdone by the likes of MSI, Intel has its own high-powered, three-screen gaming rig, complete with racing wheel and a fourth screen showing the leaderboard.

Punchcards are back, as intel combines projection and IR cameras in an impressive tech demo.

Intel also had a range of intriguing technical showcases set up, including this one, which combines infrared sensors on the ceiling with a projected table interface.

By combining these two, Intel's demo rig can be controlled using a number of command cards — select elements on the periodic table by pressing a punched hole on the card, control video using printed play and pause keys, or view intel chips at their real size on another card.

Intel IR sensor

Intel store view

Intel also had its own 3D capture and printing equipment set up. The company's RealSense 3D camera would first capture a high-res model of an object, before passing that to a 3D printer for duplication. The process is slow and finicky, but impressive all the same.

Intel 3D scanner

Taiwan's first Android store

Guarded by Bugdroids and packed with Googley gadgets.

The "Newtrend" store on Syntrend's ground floor is Taiwan's first Android store, dedicated to the products that make up Google's ecosystem. We're talking everything from phones to tablets to smartwatches to Chromebooks. Look closely and you'll even spot a drone or two.

To hammer home the Google-centric message, shoppers are greeted by two giant Bugdroids at the door.

Newtrend store

Like other phone stores in Taipei, the balance of devices favors local manufacturers like ASUS and HTC.

Android devices

Naturally, these Androids are 'together, not the same'

Together not the same

It's not just Android, though, Newtrend also stocks a selection of Chromebooks and Chrome OS-powered all-in-ones from various manufacturers.

Newtrend store Android display

A sign at the entrance tells shoppers that the Nexus 9 LTE is now available in-store.

Newtrend storefront

HTC One E9 plus

3D printers at Syntrend

Intel wasn't only company showing 3D printing technology at Syntrend. A dedicated area on the second floor shows thing-makers from various companies, including some that were already in the middle of spewing forth their creations.

There was no pricing on these specific models, but as we know 3D printing isn't cheap.

3D printers

Razer's flagship store

High-end peripheral maker Razer is one of the biggest names in gaming accessories, and has a sizeable spot carved out at the Syntrend mall, selling not just headphones, mouses, keyboards and (glowing) mousemats, but also hosting PC gaming events and competitions.

Razer store

Razer headphones

There's also a selection of Razer swag to choose from.

Razer swag

And this is Razer's trippy "Firefly" gaming mousemat, which can rotate through 16.8 million different colors.

Not enough neon lighting around your whole desk area? The technicolor beast above sells for around $60.


A whole lot of ASUS

There's no shortage of ASUS stores in Taipei, but the biggest retail presence we saw for the Taiwanese tech giant was at Syntrend Creative Park, where an Apple-style open plan store showcased ASUS' entire range of products across smartphones, tablets, notebooks, gaming, entertainment and wearables.

Syntrend ASUS store

The store is stocked with accessories for just about every ASUS product you could think of, and there's a section dedicated to its ROG (Republic of Gamers) PCs as well.

ASUS TV area

The store's centerpiece tells the design story of the ASUS ZenWatch, with models showing each stage of the design from inception to the finished product.

And should you wish to actually buy a ZenWatch, ASUS is more than willing to accommodate you.

The original ZenWatch is sure to be joined by its big brother, the ZenWatch 2 in short order. For more on the second-gen ASUS wearable, check out our hands-on coverage from Computex 2015.

MORE: Check out our hands-on with ASUS' new ZenWatch 2!

The Apple angle

There are currently no Apple-operated Apple Stores in Taiwan, but there is a multitude of official Apple-authorized resellers, most of which do their best to emulate the first-party Apple Store experience. The largest of these that we came across was "Youth," located close to Guanghua market.

Apple reseller

But there are plenty of others, both official and unofficial. "LW" inside Guanghua Digital Plaza is another smaller outlet that's kinda like an Apple Store, if you squint.

Then there's "Apple Plus" at Guanghua market which looks more like a shop that just happens to sell Apple stuff.

The interior of "Youth." With the exception of the dedicated sales counter and lack of blue shirts, you could just about be inside any Apple-operated store.

Youth Apple store

Apple store display

MacBook keyboard

Outside of the Apple-licensed channels, there's no shortage of shops at Guanghua market that'll sell you Apple products — including the Apple Watch, which wasn't officially available in Taiwan at the time of our visit.

Your grey import Apple Watch will cost you though — prices readily exceeded NT$20,000 ($650) even for the less expensive models.

After an unofficial iPhone color from very unofficial sources? Market sellers have you covered.

And the legend of Steve Jobs lives on, even in a marketplace dominated by Android and Windows devices. We spotted this slightly battered figurine looking out from a market seller's display case.

Steve Jobs figureine

And finally, Hello Kitty

You can't escape from Hello Kitty

You can't escape from Hello Kitty. The Japanese animated feline is a common sight throughout Taipei. Dedicated fans can even fly into the city on a plane brandishing the cartoon cat's familiar visage.

If it exists, chances are you can find a Hello Kitty version of it, and you can bet your adorable pink bow and whiskers that extends to phones and tablets too.

Hello Kitty camera

Take in the view with this Hello Kitty point-and-shoot camera.

Hello Kitty PC

Blog about your trip on this cat-faced PC.

Hello Kitty tablet

Or maybe a Hello Kitty Windows tablet is more your style.

A walk down the street in the tech market areas of Taipei is punctuated by constant reminders of the cat's existence. Say Hello To Me When You See Me.

Hello Kitty ad

So many gadgets ...

Im wearing so many computers I mean look at all this shit

It seems like there's no end of gadgets on offer at Guanghua's street-level markets, the Digital Plaza and the new Syntrend Creative Park, to say nothing of the rest of Taipei. Like the gentleman above, we feel like we've got so many gadgets to see, and not enough time in which to look.

Needless to say, if you find yourself in Taipei, you'll definitely want to check out this sprawling technology marketplace.

BaDe Road

Head over to Android Central's Instagram feed for more from this series. And be sure to let us know in the comments if you'd like to see more photo essays from the cities that host the tech world's biggest events.

If you've missed any of our coverage from Computex 2015 in Taipei this past couple weeks, hit the link below to catch up on all the news!

MORE: Catch up on all our coverage from Computex 2015

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • None of these pics are actually inside the Guanghua market...
  • If you mean the indoor digital plaza, there's a page on that. The rest is on the street-level guanghua electronic plaza and surrounding area. Posted via the Android Central App
  • Sorry, a lot of the pics haven't gone up when I made my post. Not sure if I posted too early, or just my browser stopped loading.
  • I always love visiting this part of Taipei whenever I go back.
  • Was it intentional that this, "All that technology is sandwiched between a broad selection of Taiwanese street food" appears right below a pic of a cat?
  • I noticed that too. It doesn't help that the cat looks a bit scared to be there.
  • ROF...I thought the same thing!!!
  • Shopping spree if ever I saw one.
  • Thanks for an interesting article!
    Maybe next time a similar article for Tokyo's Akihabara ?
  • I went there in Taipei several times to get stuff for my gadgets, most recently a carbon-fiber skin for my M7. There's a ton of stuff there, but I never went to the HTC Cafe. Well, at least they've got another business they could do. xD May not look like it but to me, Taipei is like the home of tech.
  • It's such an amazing place. Definitely can't wait to go back!
  • Same here! Hopefully, they've got some neat stuff for the LG G4.
  • This was really cool. More articles like this, please. Photos were great!
  • Did you happen to see the Nokia N1? Posted via the Android Central App
  • We did. But then we also did a hand on with it back at MWC ;-)
  • Loved this! I did notice in most every picture, someone was watching/looking at you. :)
  • I like the Yongsan Electronics Market in Seoul better.
  • Yeap,I spent most of my spare time at Yongsan's Sun In Plaza while living in Seoul for several years Haven't found anything similar to it in the US. Visited Tokyo's Akihabara a few times but prefer Yongsan in Seoul
  • Wow! Great job, thanks!
  • Cacophonous! Thanks, Alex.
  • Isn't that the HTC Touch, I had one back in the day. Posted via the Android Central App
  • Great coverage on Taiwan! Taiwanese pride ^^
  • I truly enjoy articles like this. Thanks Alex and AC!
  • Looks like all chinese/taiwanese/hongkong...ese? electronic shopping districts look the same lol
  • Great job!! nice to see another country :)
  • Very interesting. Thank you for sharing. Posted via the Android Central App
  • This is fascinating! Thank you for sharing doing this and sharing.
  • Yes I would like to see more, this was very cool. Posted via Android Central App
  • Loved the actual cat (not hello kitty)
  • Damn this reminds me of my trips to Hong Kong in the 90's. I used to leave my Credit Cards in the hotel or I would have been broke! I was so much fun to shop and chat tech. I need to try a trip to TPE. I am totally jealous Alex!
  • Thanks, Alex and Richard! Would love to go visit there someday! For now, I guess I'll have to settle for your excellent coverage.
  • Someone please drop me off there with a unlimited check book, I could do that in a few days.....Not sure what the bill will be :)
  • I still remember the back alley shop in Hong Kong where my dad got a custom XT clone built back in the 80s. Parts everywhere and all sorts of software in Ziploc bags with photocopies of the manuals. And just outside was a stand where a guy was milking snakes (the venom went into a shot of some kind), skinning them alive, and cooking them in a soup.
  • Yes! More meta-pieces like this please. Mainland China next?