I tested over 60 phones in 2023 — this is the sub-$400 device you should buy this Prime Day

Looking at the Samsung Galaxy A54 5G's display outdoors
(Image credit: Nicholas Sutrich / Android Central)

I tend to get more phones than I can possibly review, and 2023 is turning out to be a particularly busy year. One thing that stood out this year is just how much mid-range phones have closed the gap to their flagship brethren. While there are plenty of great options in this category, the phone I want to highlight is the Galaxy A54 5G. 

Now, Samsung didn't reinvent the wheel with the A54, instead making small tweaks to a winning formula. As such, the A54 doesn't differ too much to its predecessors — but it doesn't need to. You still get a vibrant AMOLED screen, outstanding battery life, terrific cameras, and more software updates than any other phone in this segment. 

Combine that with upgraded hardware and cameras that take better photos in low-light, and the Galaxy A54 is an easy recommendation. The A54 launched for $449, and it's down to $349 for Prime Day, making it one of the best phone bargains you'll find right now. 

Samsung Galaxy A54 5G (128GB): $449 $349 at Amazon

Samsung Galaxy A54 5G (128GB): $449 $349 at Amazon

The Galaxy A54 launched just a few months ago, and the fact that it is already getting a meaningful discount makes it an even more enticing option. With a minimalist design backed by robust hardware, exciting cameras, stellar battery life, and highly customizable software, the Galaxy A54 has everything you could ask for in a mid-range phone. 

I've been using the A54 for a while now alongside beefier options like the Zenfone 10 and Xiaomi 13 Ultra, and I have to credit Samsung for making much-needed tweaks on the hardware front — I didn't see any slowdowns whatsoever. 

More than anything else, what makes the A54 such a good option is the familiarity. If you're already using a Samsung phone, you'll feel right at home here, and that's a big selling point. While I traditionally preferred using the Pixel Launcher or MIUI, a vast bulk of my phone use over the last 12 months has been with Samsung phones, and I like the litany of features bundled in One UI — they go a long way in differentiating the brand's devices. 

At the end of the day, you're looking to maximize value, and right now, there isn't a phone that gives you quite as much as the Galaxy A54 — particularly at $349

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is Android Central's Senior Editor of Asia. In his current role, he oversees the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.