Phones certified by Google will now feature Play Protect branding on the retail box

Google has always had a certification process for manufacturers in order to bundle its services, collectively called Google Mobile Services — which include the Play Store, Chrome, Gmail, YouTube, Photos, Maps, and Drive. The company is now rolling out a new initiative called "certified Android devices," which as the name suggests highlights all the manufacturers that are certified by Google to bundle apps like the Play Store on their devices.

Devices certified by Google will now carry the Play Protect branding on the retail box. Play Protect is Google's new security suite, and it leverages machine learning to weed out malicious apps by regularly scanning and verifying apps on customers' phones. The feature itself has been present since the Jelly Bean era as verify apps, but with Play Protect Google is making the information more consumer-friendly.

By rolling out the Play Protect branding, Google is making it easier for customers to find devices that have been certified by the company. This isn't a problem in Western markets, but in developing countries like India, it's harder to determine if a device by a particular company is certified by Google or if it's running a forked version of Android.

To that effect, Google is making its list of device partners and ODMs available in Hindi. Google is also advocating the benefits of Play Protect in Hindi to better inform customers that such a feature exists:

Google provides certification for Android devices to make sure users receive secure and stable experiences. We work with manufacturers across the globe to run hundreds of compatibility tests that ensure devices adhere to the Android security and permissions model. These tests also verify that the Google apps pre-installed on devices are authentic, and that apps from the Play Store can work as intended.

Certified devices also come with Google Play Protect (हिंदी में) out-of-the-box, providing users with a suite of security features that include automatic device scanning for malware. This provides baseline protection against malware, privacy hacks and more.

Unsure if your phone is certified by Google? Head to the Play Store -> Settings -> scroll down to the Device certification status to find out.