Research firm Strategy Analytics recently published a report on its website with a pretty eye-grabbing headline — Google Pixel is Starting to Takeoff.
According to the report, Google's Pixel phones saw increased sales of 43% year-over-year in Q4 2018 compared to their performance that same time in 2017. The report goes on to show that growth in the smartphone market as a whole declined by 23% during that same period, but when talking about one small brand compared to an entire market, a direct comparison doesn't yield valuable insights. In any case, Strategy Analytics says that "Google Pixel was the fastest-growing major smartphone brand in the United States in the fourth quarter of 2018."
The report continues:
Google didn't start releasing phones under the Pixel brand until 2016, and at that time, it was entering a market that was essentially dominated by the likes of Apple and Samsung. Even for a company of Google's size, that was still a big mountain to climb.
The original Pixel and Pixel XL weren't perfect, but they did deliver industry-leading cameras, were the first phones to ship with the Google Assistant, and offered an incredible software experience. 2017's Pixel 2 series refined the design and made the cameras even better. With the most recent Pixel 3 handsets, Google finally delivered on things like wireless charging, much better displays, and a premium all-glass construction.
It's been quite fascinating to see the Pixel line grow and evolve over the past few years, and going into 2019 with this momentum, Google's in a position to hold onto that title of owning the fastest-growing smartphone brand in the U.S.
In addition to the Pixel 4 lineup towards the end of the year, we're also expecting a Pixel 3 Lite and Pixel 3 Lite XL to be released — providing a lot of what makes the Pixel 3 so great in a more affordable package for consumers.
Are you at all surprised by this report? If you live in the U.S., do you own a Pixel phone? Sound off in the comments below.
Updated 2/12/19: Added numbers and additional quotes from the expanded report.
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