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Google's mobile search app now has a personalized news feed

Google is increasingly looking to make its products more social, and its latest attempt is to create a feed within its mobile search app that will show you news stories, sports scores, and videos, all based on your previous searches. The company introduced news stories in the Google app back in December, and today's update sees Google building upon that by leveraging its AI smarts and rolling out new actions.

The feed includes topics currently trending in your area, and Google also pulls in information from other services, including Google Maps, Gmail, and YouTube searches. For instance, if you're interested in Game of Thrones, Google will serve up news articles based on HBO's hit show. Or if you're going to vacation to a particular country, Google will offer suggestions on places to visit.

The goal is to turn the default Google app into a destination for news and entertainment, much like Facebook. The feed is now rolling out in the U.S., and will be making its way to other countries over the coming weeks.

Harish Jonnalagadda
Harish Jonnalagadda

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.

  • Let me know when you find a way to turn it off. I've had it for a few days now and it took my useful Google Now feed and turned it into Flipboard. I don't want that extra button tap between me and my Google Now notifications.
    It seems like Google misunderstands why so many people were using the Google Now launcher on Samsung devices that already offered news articles on the far left pane via Flipboard.
  • It's always great to have technology preemptively show you what it thinks you want to see and then bf wrong. It's also nice to identify songs and tell me bacon numbers! Yes, I care about those thing. Mostly the first, but the second a little. Godly assistant, still not as good as the thing it replaced.
  • Yeah I've been seeing this for a while now and I must say that I'm quite okay with it seeing it pulls from sites that I actually visit from time to time. I don't really browse FB for news and don't have any news app aside from Android and Windows Central so having my news in one place is quite nice. Although I prefer if Google just give an option to turn it off for people who don't want it.
  • I do like it as well and I like the fact that it's easy to access. The articles have. Went relevant to my interests. I do think it would be better to allow the feed to be re-ordered so that maybe certain more important information like calendar appointments, weather, etc are shown before news stories. Right now it's a bit random. You can turn the feed off or turn off the elements of the feed you don't want if you go into the settings menu and then look for "Your Feed".
  • Weird, all my schedules and stuffs were displayed at the top of the feed cause if they didn't I would have complained it here too as they are all important, was it not like that for everyone? Oh and thanks for telling how to disable the feed.