What you need to know
- Google Search on mobile now automatically loads the first four results pages.
- The new feature eliminates the need to tap on a button to view more results, at least for the first few sets of search results.
- It's rolling out to English searches on mobile devices in the U.S.
Google is making it easier to browse through its search results on mobile by automatically loading the first few sets of results pages as you reach the bottom, similar to how Facebook or Twitter social feeds work.
The continuous scrolling feature is gradually rolling out in the U.S. for English searches on many of the best Android phones and iOS devices. With the new capability, you no longer have to tap on the "See more" button for the first four pages of Google Search results.
Previously, you would need to manually load the next results page each time you get to the bottom of the results. The latest change saves you time and, instead, allows you to keep scrolling like forever.
Once you get past four pages of search results, you'll start seeing the See more button again to load the next set of information. Niru Anand, Google's product manager for Search, wrote in a blog post that users usually browse as many as four pages of search results.
The latest tweak is obviously part of Google's efforts to keep you glued to its search results pages, at least a few of them. More importantly, it allows the search engine to show more ads as it automatically loads more results pages.
Continuous scrolling follows a visual redesign that Google rolled out to mobile search earlier this year, and it makes sifting through results a lot less tedious.
Jay Bonggolto always keeps a nose for news. He is a tech journalist based in the Philippines who has been writing about consumer tech for the past six years and has been using various Android phones since falling in love with Jelly Bean. When he's not writing, he likes to spend time outside, stealing scenes with his phone camera.
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