Google Home is coming to the UK in Q2 2017

Google Home will soon be expanding outside the United States. The smart home assistant, which arrived in the U.S. late last year, is set to reach UK shores sometime in the second quarter of the year, according to the BBC's Rory Cellan-Jones, who cites a conversation with Google hardware boss Rick Osterloh.

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Expansion outside the U.S. is vital for Google as it competes with Amazon's Echo, which is now available in the UK and Germany. It's also an important part of the company's effort to bring Google Assistant to more users around the world. Assistant ships on the Google Pixel, for which the UK was a launch market, and the AI will soon be coming to all phones running Marshmallow and Nougat.

There's no info available on exactly how much Google Home will cost in the UK, but based on the U.S. price of $129, we're probably looking at somewhere around the £100 mark.

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • They had the opportunity to get into the UK and the rest of Europe before Amazon really established a foothold, and totally blew it. Couple that with the much lower price for entry of the echo, and Google are gonna have to start doing some pretty special stuff or risk being irrelevant in what is probably their most important growth market.
  • Ehhhhhh Echo Dot is still going to eat this thing's lunch I feel. Alexa is getting better and better every week and she can tell me where my (daily) Amazon orders are.
  • I am really excited and will probably be getting at least 2 of these! But they need to solve the multiple account thing I have kids and a missus who all would want to search and what not on their own accounts. Otherwise my YouTube account is going to be full of paw patrol and nick jr stuff!
  • Excellent! Looking forward to picking one of these up. £100 is hopeful that; we all know they just slap a £ where the $ was ...
  • Good news... I've been waiting for this.
  • Hope they have a nice promotional price to entice us with.
  • Hmm, will be interesting to see if they are able to tackle the massive Lead Amazon Echo already has, especially if they're not launching anything in the Echo Dot price range...
  • I'd definitely be interested, but that premium price over the echo dot I have without the integration is going to struggle. The question is how much will work when it arrives here? IFTTT? Hue? Tado? I use all of these currently with the Echo Dot. I agree with @fuzzylumpkin they really missed the boat so far...
  • They'll probably charge £129 just because they can.