Giffgaff launches mapping tool to find and catch Pokémon in the U.K.

UK MVNO giffgaff has launched a mapping tool that lets Pokémon Go players locate and catch Pokémon in the United Kingdom. The carrier has teamed up with geocoding service what3words to identify hotspots that contain Pokémon.

The mapping tool will also offer a list of nearby charging stations, as well as food and drink locations. New to the game? Grab it from the Play Store, and be sure to read our extensive coverage of the global phenomenon.

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Press release follows:

London, 18 July: giffgaff, the community-led mobile network most known for its no-contract approach to mobile, has today announced find.catch.share - a new mapping tool to help fans of Pokemon Go find and catch Pokemon.

The service has been created in response to members of the giffgaff community talking about the new mobile game over the past week, sharing tips and information about the location-based game.

The network has teamed up with what3words, a unique company that has addressed every 3m x 3m square of the planet with a unique, fixed address made of just 3 words. The technology will allow giffgaff to provide members with key hotspots around the UK, where they can go to catch Pokemon and meet up with other members to do battle.

The mapping tool will also show where charging points are so members can make sure they don't run out of battery, as well as nearby food and drink locations, and even seats, so users can recharge too.

Ashley Schofield, Marketing & Experience Chief at giffgaff, said: "Our members are at the heart of our business. We have seen that our online community has reacted in a big way to Pokemon Go, and so we wanted to offer them something to make their gaming even more fun."

Giles Rhys Jones, CMO what3words, said: "There are thousands of stories of people getting lost, running out of battery or even getting sore legs from walking too far in pursuit of Pokemon. We are delighted to partner with giffgaff to enable their community to easily and quickly find and share these vital locations with just 3 words."

The service is available to everyone, and can be found here

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.