What you need to know
- Users spent nearly $900 million in 2019.
- That's a 10% increase on 2018, and even better than its 2016 launch year.
Reports have revealed that Pokémon GO saw its best-ever year of user spending in 2019.
New Sensor Tower data suggests that user spending in Pokémon GO reached $894 million in 2019, a market improved on 2018, and the highest ever user spend in a year for PoGO.
Of course, Pokémon GO was released in July of 2016 but still managed to achieve user spend figures of $832 million. So whilst 2019 was the biggest year overall for the game, it's not quite a fair comparison.
PoGo has enjoyed something of a resurgence in popularity after engagement (and spending) slipped in its second year, user spending fell by 29% to a still enormous $589 million. Sensor Tower notes:
According to Sensor Tower, the US accounted for the biggest portion of spending with some $335 million, about 38%, Japan came second with $286 million, and Germany was third with $54 million.
The Android-iOS Split was about 55-45, Android users spending $482 million on the game (54%) and iOS users spending $412 million (46%).
Total spending on the app to date totals more than $3.1 billion.
With recent updates including Trade being incorporated into Evolution and new species, Pokémon GO is proving to be the gift that keeps on giving for both players and Niantic.
Get the best of Android Central in in your inbox, every day!
Thank you for signing up to Android Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.