For the past couple of weeks, I've been wearing a new wearable, and while it looks a little bit like something I've worn before, it's quite different — and a lot more ambitious. No, I'm not talking about some new Android Wear watch but the Fitbit Ionic, Fitbit's first smartwatch and an honest-to-goodness hit.

The reason for its success will inevitably be the five-day battery life which exists despite a very capable operating system, bright LCD display, and plenty of fitness-tracking features.

While the so-called App Gallery will be sparse at launch, with just a handful of apps including Starbucks, Strava, Pandora, and Weather Channel, there will be plenty of others by year's end, thanks to the upcoming Fitbit SDK.

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Fitbit Ionic will be available on October 1 at Amazon, Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI, Target and Verizon for $299.95.

See at Fitbit

Fitbit is also releasing its first Bluetooth headphones, the Ionic, on the same day. The $129.95 headphones are sweat-proof and highly customizable, and in my short time with them have proven very capable.

See at Fitbit

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