What you need to know
- BlackBerry-branded phones are returning, the company announced today.
- BlackBerry will team up with OnwardMobility and FIH to build new BlackBerry phones for the North American and European markets.
- The first BlackBerry phone from this partnership is coming in the first half of 2021.
BlackBerry is set to make a return in 2021 with a new 5G smartphone. Towards this goal, the company will be partnering up with Foxconn subsidiary FIH Mobile and OnwardMobility to reach enterprise users in the U.S. and Europe.
BlackBerry will be playing to its strengths here, so the new phone will come with a physical keyboard. There'll also be 5G on board, and the company will be pushing this as a phone for business professionals.
Peter Franklin, CEO of OnwardMobility, said:
John Chen, Executive Chairman and CEO, BlackBerry, said:
It's not like BlackBerry itself will be making phones like in the old days — that ship has sailed. Instead, it'll be a situation that's more like Nokia and HMD Global. The press release notes that all three companies will work to "ensure world-class design and manufacturing of these devices." Specifically, OnwardMobility will handle the product planning and strategy, while FIH Mobile will take care of all the hardware stuff and BlackBerry contributes its brand and some advice here and there.
With an early 2021 release, it won't take us too long to find out what they can put together.
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