App indexing in Google Search is live, and it's spectacular

Google Play news never quite seems to get the love it deserves at Google I/O keynotes, but there was one nugget of news I was pretty stoked to see yesterday. App indexing, previously available to a select few, is now available for anyone who wants it.

Here's how it works: You'll add a little extra code in your app to tell it how to handle all this stuff, and then you add deep links to your website, and tell Google they're there. The result is what you see above. When someone searches on their phone or tablet for an item that's been properly indexed with these deep links, the results will turn up with an option to open in your app. Or if you're using the search bar, you'll see deep links that way, too. It's pretty cool, and it's a must-have for anyone with a kick-ass website and app.

Our app indexing is now live. And you can download our app here. Enjoy.

More: App indexing for Google Search

Phil Nickinson