Amazon Fire HD 10 (2019)

Amazon Fire HD 10 official render

Portable and powerful

Apple iPad Mini (2019)

Apple iPad Mini (5th Gen) official render

The Fire HD 10 gets high marks for its low price, high-definition screen, storage expandability, and multi-user support. With hands-free Alexa, it can serve as a great home automation hub. It also happens to be one of the most durable tablets around.

From $150 at Amazon


  • Affordable family tablet
  • Full HD screen
  • Great parental controls
  • Multi-user and multi-login support
  • Expandable storage


  • Paltry app ecosystem compared to iOS
  • You have to sideload Google Apps if you want them

Apple refreshed the iPad Mini in 2019 after several years of stagnation, and the result was a return to greatness. It has the same high power, high-efficiency A12 Bionic chip as the iPad Air (2019) and iPhone XS, and now adds an improved operating system in iPadOS. Oh yeah, and it has Apple Pencil support too.

From $384 on Amazon


  • Runs full iPadOS
  • Now has Apple Pencil support
  • Enormous app ecosystem
  • Tons of first-party and third-party accessories


  • Expensive for a small tablet
  • No real multi-user support

I recently compared the Fire HD 10 (2019) to the newest iPad (2019), and while the latest from Apple narrowly edged out Amazon's tablet in that showdown, will the same hold true here? Let's take a look at how these two devices compare before making the call.

Spec showdown

While the sizes, prices, and form factors are not identical, I thought it was worth comparing these tablets because they will likely appeal to similar audiences: families or those who want a good tablet consumption device that doesn't break the bank. Here's how they stack up against each other on paper.

Amazon Fire HD 10
iPad Mini
Size 262 x 159 x 9.8mm 203.2 x 134.8 x 6.1mm
Weight 1.11 pounds .66 pounds
Display 10.1-inch IPS LCD
7.9-inch Retina LED
Internal storage 32 GB
64 GB
64 GB
256 GB
Expandable storage Up to 512 GB via microSD No
Speakers Stereo speakers Stereo speakers
Dolby audio Yes — Dolby Atmos Yes — Dolby Audio
Cameras 2MP front camera
2MP rear camera
7MP front camera
8MP rear camera
Video recording 720p 1080p
Operating system FireOS (built on Android) iPadOS
Smart assistant Alexa Siri
Biometric login No Yes — Touch ID
Cellular models No Yes
Multi-user login Yes No
Multi-window/multi-tasking support No Yes, up to 4 windows
Colors Four plastic-covered
Twilight Blue
Three aluminium-covered
Space Gray
Price From $150 From $384

Mighty mini

Prior to this version, the iPad Mini last saw a major update in 2015, which led many to think that it might not be long for this world in an era of ultra-high-end iPad Pros and the updated "regular" entry-level iPad. Many Mini fans were pleasantly surprised then when Apple introduced this 2019 version, keeping the beloved form factor while massively upgrading its internals and abilities.

The iPad Mini (2019) is more than capable of running just about anything you throw at it.

The iPad Mini (2019) has the same A12 Bionic processor found on the iPad Air (2019) and iPhone XS and XS Max (2018), so it is more than capable of running just about anything you throw at it. It now runs iPadOS, Apple's tablet-focused fork of its popular iOS operating system, which allows for enhanced multitasking, multi-windows, and other cool features like Sidecar (which turns an iPad into a second screen for your Mac), home screen widgets, and new text editing and productivity features.

The hardware may look the same on the outside, but Apple improved the front camera, video recording capabilities, processor, and also added support for the Apple Pencil. If you wanted to, you could turn this into a pretty useful little note-taking and productivity machine.

It's not all roses though. Some may consider the huge bezels and fingerprint scanner to be of a bygone design era (even though I still love it). While Apple Pencil support is great, this size doesn't lend itself well to Bluetooth keyboard usage and it feels super cramped as a result. It's also annoying that Apple still doesn't support multiple users in iOS/iPadOS, particularly since the Mac has had this feature for years (and education market iPads can support this feature).

The biggest drawback of all though, at least when compared to the Fire HD 10, is the Mini's price. It starts at $400 at most retailers, which is nearly three times as much as the Fire HD 10. That is a lot of dough to swallow for many (mini?) people.

Family fire fun

Amazon Fire HD 10 Tent ModeSource: Amazon

The Fire HD 10 is Amazon's top-of-the-line tablet device. It features a full HD screen with 1080p resolution, stereo speakers, front and rear-facing cameras, and expandable storage. It's extremely affordable at full retail price, but it often goes on sale and/or is packaged in bundles with other Amazon or third-party devices.

This device is fabulous for families who want a solid entertainment device that can be shared between multiple people.

This tablet isn't all about the affordable hardware though, as you get some nice software features baked-in as well. Hands-free Alexa utility, a convenient smart home portal to control your Ring and Blink devices, and accessibility features like Show and Tell Mode are included with this tablet.

I've said it before, but this device is fabulous for families who want a solid entertainment device that can be shared between multiple people. Amazon's Fire OS allows for multi-user login support, so each person's content and device settings can be preserved. Plus, the company's kid-friendly content management system and parental controls (FreeTime Unlimited) are second to none. With up to 12 hours of battery life and expandable storage up to 512GB, everyone can have a chance to watch their favorite movies or shows on that long family road trip.

Just remember that you get what you pay for here: a lower-quality screen, less powerful processor, smaller app ecosystem, and practically nonexistent resale value. Even though it runs a version of Android, if you want Google apps and services you'll have to sideload them yourself. The Fire HD 10 is not a competitor to any iPad in performance or productivity, but that's not the point. Its purpose is to serve as a low-cost, low-barrier entry into Amazon's content and retail ecosystem, and for that, it does its job amazingly well.

This tablet takes it

It is really hard to pick a clear-cut winner between these devices, and there are many factors to consider when making your own decision. How much do you want to pay for a device? Are you going to be sharing it with friends/family? Is it primarily for content consumption, or do you plan to be creative and productive with it?

Even though it was a tough decision, I give the edge here to the Amazon Fire HD 10. You may be planning to share it in your household thanks to its multi-user/account support, but you could buy almost three of them for the price of one iPad Mini. Its larger screen does have a lower resolution at 224 ppi vs 326 ppi on the iPad Mini, but because it's full-HD you'll still have a great experience watching videos and playing games. Expect both of these devices to be put on sale over the coming holiday season!

The best tablet for sharing

Amazon Fire HD 10 official render

Amazon Fire HD 10 (2019)

A great media device for under $200

With its rugged build, low price, excellent parental control features, and its multi-user support, the Fire HD 10 is a great family tablet.

Big things in small packages

Apple iPad Mini (5th Gen) official render

Apple iPad Mini (2019)

Apple brings high performance to the low end

The iPad Mini is the device to get if you want the ultimate portability and productivity tablet. It'll handle almost anything you can throw at it, but it can't compare to the affordability of the Fire HD 10.

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