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We've already seen Android tablet apps for Sports Illustrated and a few other magazines. And another shining example of how print can and should publish in the digital mobile space is Wired magazine.

It's dynamic, it's colorful, it's animated (but not overly so) -- and it's the future of what periodicals can and should look like. We caught up with publisher Conde Nast at the Android Booth at Mobile World Congress. Check it out.

 
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Wired magazine for Android

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Are they allowing text re-sizing or is it static flat images?

I haven't checked out the iPad app since it launched but I remember each issue was something like 500Mb downloads which seemed insane.

I'm mostly disgruntled with Wired for the fact that the print magazine's design has gone downhill since they started having to put out the iPad app. Their whole Play section was pretty much reformatted to fit nicely in a rectangle presumably so it's easier to port to the App, which is a shame because they had really great stuff going on before in print.

I really hope the print magazine industry comes up with some kind of standardization for delivery content on tablets. Right now its all over the board. Everyone has a different UI and its quite confusing.

And of course there is the price issue... For the iPad, Wired is $3.99 per month. That's $48 per year for a magazine that costs about $12 per year to subscribe to in print format. I think they should set up a annual subscription rate comparable to the print addition if they want large adoption of the android addition... Maybe charge $3.99 per month for an advertisement-free addition and $12 per year for the android version of the print addition (with ads included).

Agreed. I also think that the subscription model should be platform independent. I'm not going to subscribe to a digital magazine until I can read it on my Android Phone, my iPad, or desktop.

Awesome! I love Wired! I wrote them in December and told them that I wanted a digital only subscription, but that I didn't have an Apple device! This is great news!

I don't like wired magazine.
every single (content) page has ad's on it and then across from it is usually a full page ad.
I don't think the content is all that great either.
85% ad's and shitty content.
I will not become a regular subscriber.

I can't be the only one that thinks this would be so confusing. I don't want to worry about where in some 2D grid that is the magazine I am. I want linear!

Here's my problem with all these "digital magazines" - they're the same exact thing as the print ones just with some clips and slideshows embedded - it's not actually anything new, and more importantly it's still not better than the web. Not to sound negative, I do think that the navigation stuff is done very well, but the content itself is really lacking.

I mean, let's put it this way - after "the web", as it were, with the links, and the commenting, and the voting, and the sharing and even the clips that don't just show the one clip but allow you to jump to other clips from within the player, and all the dozens of other interactive elements that we have on websites today - why would I want to browse a digital magazine that is pretty much a static page in comparison to web pages today?

I think for these to properly succeed they have to be better than the internet, at least in the relevant stuff (obviously you can't have links in a magazine leading to just anything on the web, so in that way it's not gonna be "better"). I mean even the download size - on the web you never download the "whole site" right, you pull only the parts of it that you want. So these magazines have to accommodate something like that - I don't want to download 500MB files, or even 100MB files, just to read a couple of articles. And what about twitter, facebook, etc. integration - I realize that it's not important for everyone but it is a big part of the online experience today - the ability to quickly throw a link with a comment into your twitter feed, or share something with your friends on facebook, and in the future see that "this article is liked by my friend A on facebook and friend B on twitter" for example. I know they've started integrating some of these things in there but it's nowhere near to the experience we get in our browsers.

So basically it comes down to this. Yes, the content is high quality ("proper journalism" as it were), and it's unique and it's great, and for some it might be enough. But if you're making a proper digital magazine then you need to at the very least match the dominant digital medium these days, and really strive to do even more.

Anybody else think it was a little stuttery when sliding between pages? Not horrible or even bad really, but a little. Hopefully the final build of HC and the WIRED app will make it silky.

We are another year on, entering 2013, with still no sign of a version for Android other than the Kindle or Nook editions. Very very sad times.