Shazam, the classic music ID app for Android, is expanding its presence in television. Now activating the app while your show's on can instantly pull up information about soundtrack, cast information, trivia, related celebrity gossip, and links to helpful IMDB, Wikipedia, and official sites. As always, Shazam can share tags out to Facebook or Twitter. The downside? It's U.S.-only for now.
Shazam had previously tested these waters with a few select TV programs, but they've obviously expanded their database enough to handle any show on any network. Tablets are quickly finding their calling as a second screen during TV-watching, and being able to pull up relevant show info without having to type in a thing plays into that role perfectly. Of course, expanding geographic coverage of the service is the next step and making sure the ID database is deep enough to be reliable is going to be a perpetual challenge. Plus there's a bit of competition from existing TV companion apps, such as IntoNow, but I trust Shazam will be able to give them a run for their money.
How often are you guys checking your phone or tablet while watching TV? Do apps like this enhance the experience, or is yet another distraction from what's going on on-screen?