Boston's Ortiz uses a Samsung-provided Galaxy Note III to take selfie with President Obama

Samsung's sponsorship of Boston Red Sox captain David Ortiz paid off handsomely yesterday as Ortiz, who was visiting the White House at the time, managed to capture of selfie of the presidential sort. Armed with a Samsung Galaxy Note 3 and the will to use it, Ortiz and President Obama smiled for the Samsung camera, and the photographers taking pictures of the picture-in-progress. And that's about the best result Samsung could have hoped for, according to the Boston Globe:

Samsung confirmed that it had helped Ortiz take Tuesday’s selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company’s 5.2 million followers.

Marketing has been a key part of Samsung's brand strategy. People buy what they know and right now, in Android, people know Samsung. Sure, there have been a few celebrity faux-pas along the way, but there have been monstrous successes like Ellen Degeneres' Oscar selfie, and it's impossible not to chalk this latest endorsement up in the win column as well.

If Samsung gave you a camera, which celebrity selfie would you most want to catch?

Source: Boston Globe
Image Source: Washington Post


Reader comments

Samsung sponsorship deal pays off with impromptu presidential selfie


Ahhhh....NO, I think what you really meant to say was "I hate Samsung..... Waaaaah"

Posted via Android Central App on my Republic Wireless Moto X

Marketing stunt like this is sooooo much better than the creepy ipad air commercial.

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I know right? Its sick to me seeing our president referred to as a celebrity. I guess its fitting seeing how he never does any actual work, he goes on vacations twice a month, and he hangs out with all the elite in society while claiming to relate to us. When in actuality he wants nothing to do with us. He just wants us to pay for all the things he enjoys.

OK I'm done, I'm off my soap box back to Android. I wish people would learn about other companies in Android. Samsung sucks.

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The only ones referring to him as a celebrity are right wing terroristsand tea party douche bags. And he's taken less vacation than any president in 30 years. Google it, if you know how.

No, uh, actually he is seen as a celebrity. He marketed himself that way, which is why you are defending him. While he does more to protect the government from the people (NSA, Benghazi facts, constitutional issues) than protecting the people from government, as should be his job.

You're doing a much better job of defending him than he is defending you. Thus, celebrity status.

Posted via Android Central App

How is he marketing himself as a celebrity?
Benghazi is a Faux News distraction, not a matter of huge national import. It's not like he was twiddling his thumbs while someone slammed a plane into an office building then took more vacation time than any president in history.
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How was Bush twiddling his thumbs on 9/11? The GAO has published the timelines before and after the Benghazi attacks and its pretty clear Obama didn't attend his security briefings for a week prior and then went to Las Vegas for a campaign event on 9/12. And we all know the smoke and mirrors on why the current administration said it happened. Youtube Terrorism!

You can spew partisan BS at least attempt to get the facts right. Bush was on TV within an hour of the first plane hitting WTC 1. Actually before the one plane hit the Pentagon. There's a well published timeline from the 9/11 Report. Its pretty difficult to say there wasn't immediate knowledge and action by the GWB leadership team.

And who really cares if Samsung gives people phones as marketing ploys? If it was an HTC phone would half of AC readers think its visionary marketing because you know, metal phones are cool!

The US president is pretty much a celebrity automatically, just by virtue of being elected president. You cannot blame Obama for becoming a celebrity, it comes with the job.

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You really need to educate yourself before speaking on a topic. Wait, I bet he watches only FOX News.
Posted via Android Central App on my Galaxy Note PRO

I can't even be mad at Samsung....pretty smart move on their part.

Posted via my Samsung Galaxy Note® 3

Not sure what I dislike more....Samsung....Ortiz....The Red Socks...or Obama.....

Tough call..

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Obummer takes the cake on your list. He has to go.

Posted from the surface of the moon using my LG Optimus G Pro on T-Mobile with 0 Death Star bloat...

I like a selfie with Samuel L. Jackson & Denzel Washington

Posted via Android Central App on my Galaxy Note PRO

Selfie with the Victoria Secret models *drops mike* :-D

From my Nexus 5 via the coolest of cool Android Central App

For the negative comments... You are depressing !!!! I find it comical that a selfie was taken with the president.... like him or not (the president....) it's the fact that a person of his stature took the selfie with one of the most popular phones out now.... find another blog to complain about our Great Country... and President

Wow, the Note looks like a regular sized phone for Ortiz and it took a very nice picture for a front camera.

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Why do we call these types of photos "Selfies?" Wouldn't this be considered a group shot taken with a front-facing camera? A selfie to me is a picture of just your self using your own camera. Once another person is in the shot, it should be classified as a group shot.