"If you like the S3 then this phone is even better / It has an HD screen and is just a lot slimmer."

Samsung has earned something of a reputation for putting on unique and often rather cheesy live events to launch its new products. An example would be the Broadway-themed Galaxy S4 launch event in New York City. A recent effort from the phone's Indian launch, however, takes things to a whole new level.

At the event in Mumbai, Bollywood actor Ranveer Singh took to the stage to perform a soul-crushingly embarrassing rendition of Psy's 2012 hit "Gangnam Style," re-worded with lyrics all about Samsung's new smartphone. These include such gems as "441ppi is not just a number / Look at this clarity it's brighter" and "If you like the S3 then this phone is even better / It has an HD screen and is just a lot slimmer." Yes, it's that bad.

Hit the embed above to see for yourself. You're welcome.

Source: YouTube via The Next Web, India Today

 
There are 63 comments

Joe H. says:

Best thing I've seen online all morning!

richardpandy says:

Damn that is pretty bad. It doesn't help that I already thought the original song was pathetic.

buffdaddy72 says:

Didn't know is was possible to butcher an already bad song:)

Nev says:

O.O

Habiib says:

Someone owes me a new keyboard..I just puked on it.

jackwagon06 says:

OMFG.....it......cannot...be unseen.......

tarn451 says:

I know right

Wakasaki808 says:

hahahhahahahahhahahahaha.....hahahhahahahahhahaahah.....hahahahahahahahah*breaths*

hahahahahhahahahahahahaha...

*dies*...

R.I.P. bro

masetas says:

wonder how much they paid the guy to humiliate himself that much...

at the end of the song.. dont know how many people actually there but it sounds like only 2-3 people clapped..

wickedcontra says:

sound was muted

makapav says:

Probably paid not much. You'll be surprised by the kind of embarassing ads that Hollywood actors do out of Ameristralia and UK.

sukant08 says:

Well ... I am an Indian. N I hang my head in embarrassment !!!

vegiisan says:

Haha! Oh it wasn't that bad, well it was bad, but I gather that may have been some of the point. It was amusing to watch. Lol.

deadlock4400 says:

@Alex Dobie

not a bad choice at all.

Thanks for the post.

gtg465x says:

Almost as tacky as the phone itself.

+100

brendilon says:

"Butcher" was a good choice in descriptor, since Gangnam is one dead horse.

irtechneo says:

I dont even know what to say right now...

codiusprime says:

I think it's a great fit for the phone. Gimmicky presentation for a gimmicky phone.

spielnicht says:

A cheesy promo by a cheesy company for a cheesy phone.

moises1204 says:

hahaha, this is pretty funny stuff.

wickedcontra says:

It was not in my budget, but I'm buying now. good advertisement

brendilon says:

...one born every minute.

i lol'd ^

showson1 says:

Awesome, they made a horrible song even worse.

Way to go Samsung! ;)

troyboytn says:

lol. "Butchered"? Gangnum Style was butchered in its original iteration! Changing the words doesn't make it worse than the real original version....

Gekko says:

well at least he didn't lip sync.

and at least Psy made a few more bucks off this deal. got to milk that 15 minutes of fame!

jfs101 says:

Holy shit, I can't wait to go and buy the S4,it's more than a phone!... The sad thing is that I'm going to get one *sigh*

CountryDevil says:

**insert cricket sound here**........ ***blankly stares at screen***

Eric379 says:

There's 1:57 of my life I'll never get back. And I still want to buy one!

jdevenberg says:

What the hell is wrong with Samsung. Their marketing was so good last year and has been so very bad so far this year.

was their a conversation that went something like this "we had awesome marketing last year. Fir the whole department and hire a failed entertainer to make all marketing choices!"

jscarano says:

Best video ever

planoman says:

The indian ladies look nice! I just left it on mute.

atlas9171 says:

Yes, they looked very nice, they should of been the focal point. Mute is a wonderful thing.

misfit410 says:

I don't think it's fair to say a song was butchered if it was already horrible to begin with.

david6785 says:

I've just been skull fucked!!

Joet says:

For anyone who thinks this is terrible marketing, remember its for an Indian audience, not a US audience. It ties the S4 to a song that for all we know might still be wildly popular in India. The population of India is 1.24 BILLION, the singer will get his face/voice in front of a huge number of people in country, so its a win for him too.

Besides, I'd rather watch this then be subjected to the stupid play with the housewives they gave New York a couple months ago.

d3Xt3r says:

I'm an Indian and this *is* terrible marketing. India has an awesome marketing, singing and performance talent in general - heck the never ending talent-based reality shows are proof of this. Point is, Samsung could have done much, much, much better job with a quarter of the budget, but instead they ended up embarrassing our country on an international level. Shame on Samsung, really.

I was so embarrassed on this man's behalf that I couldn't make it past the first 15 seconds of the video. He appears to wants to kill himself during his entire performance, and when you look that pained while standing in a sea of beautiful women, you know it's got to be bad...

angryGTS says:

Can't really butcher an awful song to begin with anyway........

BigDinCA says:

Uhhhh..............o.O

lol.. first few seconds and im here straight at the comments section.
That video sucked arse. I am an Indian but I know for sure Samsung India could do way better then that :)

yubeie says:

OMG..."soul-crushingly embarrassing" ..absolutely true!!
P.S: I am an Indian

viv1_ch says:

I saw it too. Bad luck.

sbalchand says:

this is as cheesy as bollywood can get. its all cheap showbiz there but people enjoy it.

Chocu1a says:

That was horribly AWESOME!.

oh my god... im dying

Keldog says:

Ummmmmm.....................

no.

Xingularity says:

That was the worst video I have ever seen 4 times....

kctony says:

Best part is seeing all the photographers hop to their feet to try to take pictures of this trainwreck

nolan.b says:

Sing it now! "Samsung Style! OP OP OP!"

LegacyEvoAce says:

Shit was hilarious!!

orclofsunw says:

I just vomited up my liver. That was horrific.

inuchan says:

And if you had Zoe you could have taken some nice action shots of this.

megagene says:

That might just be the worst video I've ever seen.
And I've watched the Pain Olympics.

cozzy123 says:

That was hilariously bad!

antw081 says:

It is so bad it is good!

Could have been worse... could have been a riff based on 'Macarena'...

http://www.youtube.com/watch?v=XiBYM6g8Tck

Techngro says:

I think that I am literally going to have a heart attack from laughing so hard at this. OMG. I never thought I would laugh again after my puppy dog died a few minutes ago, but this brought out the sunshine again!

Whoever in their marketing department that approved this should be fired. Today.

OceanView says:

Cheesy but it made me smile.

Shinku Akuma says:

Came across this funny blog and it is spot on with how these atrocities of launches are even allowed and ok'd by tech bosses??? Where is their sense of good taste?

http://theworldismyscallop.com/tech-company-bosses-give-yourselves-up/
http://theworldismyscallop.com/tech-company-bosses-give-yourselves-up-pt2/