This is what a $1,200 Android Wear smartwatch looks like. The gold-plated LG Watch Urbane Luxe was announced ahead this week and shown to the world for the first time at IFA 2015 in Berlin. We've got a first look at LG's ostentatious new smartwatch after the break.

On the inside, the Watch Urbane Luxe — let's just call it the Luxe — is identical to its off-the-shelf counterpart, but LG's gone to town on the exterior, pairing a 23-carat gold body and lugs with an alligator leather band with a deployment clasp. Only 500 will be made available by LG, and if you cough up the substantial asking price you'll also get an "exclusive piano-gloss lacquer case" to show off your watch.