Gold HTC One

O2 HTC One customers who buy between Oct. 17 and 20 will be eligible to win

Remember that 18 carat gold-plated HTC One produced to celebrate the 18th MOBO awards — of which there are just five in existence? Well, HTC UK has partnered with British carrier O2 to give the £2,750-value handset away to one lucky customer. In a post on its official promotional site, HTC reveals that the blinged-out smartphone will be given away to one lucky customer who buys the HTC One from O2 between Oct. 17 and Oct. 20. One of the remaining four will be given away to the winner of the MOBO for best newcomer on Oct. 19.

As we saw during our time with the gold HTC One at a recent event in London, this is a really, really gold HTC One. But we suppose at least the winner will have their other HTC One for situations that demand a less lustrous smartphone.

More: Hands-on with the real gold HTC One

Source: HTC