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The Super Bowl is right around the corner and we're all anxious to see what products are advertised during the game since they reach so many viewers.

We have our first teaser by Motorola for the highly anticipated Xoom tablet. The ad takes place in space with a quick reference to Apple's 1984 ad before showing off the Xoom's qualities.

After the reference to 1984, the ad shows off 1080p playback, 3G and 4G models, dual cameras and Android 3.0 (Honeycomb). Towards the end, Motorola appears to take a shot at Apple by saying "It's Time to Live a Free Life" after going through phrases such as "One Authority" and "One Design." It's a sweet commercial that makes us more anxious to see what's plugged during the Super Bowl.

Update: This is a teaser for the ad during the Superbowl, not the actual commercial. For the actual commercial, tune in to the game on Sunday.

 

Reader comments

Motorola Xoom Superbowl ad teaser takes a shot at Apple

32 Comments

You mean a wifi only version, actually. There will be a contract-free one but it will have the 3G radio built-in so pricing will reflect that. People need to compare it to the same variant of the iPad that has 3G.

With that said, the panda said to expect $300 off the retail cost for on-contract price. I'd imagine the wifi only version will be $600 which would be the same cost as the 32GB iPad (since this is 32GB as well).

Should not that that $600 is for a 32GB wifi-only device. Their 3G-enabled 32GB iPad is $729. So a $699 32GB LTE-enabled Xoom is actually Great, considering it is 3G/4G.

To get to the $500 price point, Moto has to offer a 16GB wifi-only device. Personally, I want the 32GB wifi-only version, Motoblur-free.

sticking it to apple by referencing the 1984 commercial, is like sticking it to someone and saying "you know that girl you liked 26 years ago? well Im totally gonna 'do' her just to make you look dumb"

that commercial is a cheap shot at best and void of any creativity at worst

Agreed.

Its sort of lame and juvenile , and totally an inside joke anyway. No one under 30 remembers that commercial, its a cult thing.

But then for the "Buy Elsewhere" company with the most locked down bootloaders in the industry to end with that "time to live free" nonsense is a bit of a stretch.

Yeah, they may not be aware of the commercial, but the very commercial is a reference to the book 1984 which practically all high-school graduates know.

In a way, it's like a funny meld of 1984 and Animal Farm. Two-legs bad, four legs good. The once oppressed become the oppressors.

Agreed. It's about time someone called Apple on that commercial. I wish more commercials played up that 'freedom' aspect of Android. Of course, I also wish that it didn't seem so hypocritical when I consider who's behind it.

That shit was lame as hell... the could have at least shown the damn tablet UI. Look how fast the words are going... The avergae person watching the superbowl wouldn't even be able to keep up...

They should have just used that CGI "TABLET" video they have

That is a terrible ad. #1 do you see the product, #2 how do you even know its a tablet?, #3 15 - 20 seconds of lead time for what a 1984 comparison? lol, #4 bullet points = fail, show me demos, show me the product, #5 super bowl ad space costs a lot and thats all you got?! lol moto fail.

Freedom = locked boot loaders? I think motorola is just as confused about freedom as Egyptian president Hosni Mubarak is confused about democracy.

This is a pitiful ad and doesn't really take a shot, it's more like someone shot a nerf dart in Apple's direction. I think any fanboy could have created a better ad than this and I hate to think what Moto is paying to run this on Superbowl Sunday, especially if Apple runs an ipad ad stating "starting at $499" and shows a bunch of apps and the actual product.

I have to agree. That was WEAK. I truly hope that's not what they are paying all that money to show. That's not even worthy of a YouTube promotion video.

3G Upgradeable to 4G ... somehow ... at some point ...

I don't think that is actually an add for the Xoom specifically, but rather one intended to increase the brand awareness of Motorola Mobility products as viable alternatives to the iPhone & iPad.

There are quite a few things that Apple gets right and one of them is their commercials. This commercial is lame to begin with and is made even lamer by trying to make a dig at Apple. Which quite frankly to be caught you would pretty much have to be in the 40+ demographic.

Show your product, show it doing something useful/awesome, done!

An abstract commercial filled with "buzz words" vs a commercial showing a device in actual, everyday, relatable use. One is pretty cool if you like Sci-Fi, the other sells products. Interesting.

Have you seen the new AT&T + Verizon commercials. Simulated or not, that's exactly what my hand, your hand, or the next man's hand would do to perform such tasks. I'm just saying.

Edit: To note, multitasking still has to be discovered in iOS. People probably one-press the home button trying to figure out how to bring up the apps. In Honeycomb, its like "What is this box for... Ohhhhh. Cool".

Free life, but locked bootloader. Silly ad though, there are plenty of tablets around and as we saw at ces, there are more coming and there is still mwc for yet more.

This commercial is going to go over 90% of people's heads. And of that remaining amount most will need to be told the significance of the ad. If you didn't tell me this was a shot at Apple or it was for the Xoom in general (Do casuals even know what a Xoom is?)I wouldn't have necessarily assumed it was. Not direct and to the point enough. A bunch of specs that mean nothing to the casual buyer, which is who Apple caters to the most.

This commercial is going to go over 90% of people's heads. And of that remaining amount most will need to be told the significance of the ad. If you didn't tell me this was a shot at Apple or it was for the Xoom in general (Do casuals even know what a Xoom is?)I wouldn't have necessarily assumed it was. Not direct and to the point enough. A bunch of specs that mean nothing to the casual buyer, which is who Apple caters to the most.

Dud! What's with Motorola and all these dark, ethereal commercials? That might appeal to a very small segment of consumers, but to appeal to the masses (you know...the ones buying iPads), the ads need to be lighter, less obscure and actually pique peole's interest with an attractive, compelling device. They'd be better off just showing the Honeycomb demo video.

Seeing this commercial reminds me of the visually interesting, but commercially abysmal ads for Infiniti when the line was first introduced. It was lots of winding roads and flowing fields, but no product shots.

Is this for real? It's got all the makings of a first-year CGI student video, not a multi-million dollar Superbowl ad.