Moto X

Moto X coming to British customers in February for £380

Five months after the device was announced for the U.S., Motorola has today unveiled the Moto X for the UK ahead of a day of events in London. The European Moto X is the same device Americans have been using since the fall — a 4.7-inch display with a hand-friendly design and Motorola's X8 mobile computing system, combining a dual-core AP with silicon for contextual processing and always-on voice commands. The UK Moto X will run Android 4.4 KitKat out of the box, and come with all the software features we've seen on the U.S. model — such as active display, touchless control and trusted Bluetooth — only with support for UK 3G and 4G LTE networks.

Motorola says the device will go on sale from February 1, and will cost £380 outright. We won't be getting any Moto Maker facilities right now, so we're limited to the black and white versions. 16GB will be the standard model available, but a 32GB Moto X can be yours from the Motorola website when it goes on sale. 

Update: Following the London event, Motorola has confirmed again the February 1 launch date, applicable to the UK and also to France and Germany. So far, only one UK carrier partner has been announced, O2, and the Moto X will be available on contract from £25 per month. In addition to buying through O2 and Motorola direct, Carphone Warehouse and Phones 4U will also both be stocking the Moto X, with the white version initially being exclusive to Phones 4U. 

In addition, Motorola confirmed to us that the 32GB version will not in fact be available in the UK at this time. 

More: Moto X review

Source: Motorola


Reader comments

Motorola brings the Moto X to the UK


I can't wait to get one! - is what I would say if the N5 wasn't already available and cheaper.

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Its not just England, but the UK, so it will also be available in Wales, Scotland, Northern Ireland, the Channel Islands and Isle of Man.

as for the rest of Europe, who knows!

Can't england's cariers phones work and roam when you travel outside the country? If they do then just buy it from a British carrier and ship it.

Hope the Moto Maker options come here soon too, will wait for that and a sale price probably.

Posted via Android Central App on my Motorola XT890 RAZR i

Well, they first need to fill that job opening before Moto Maker will come.

Also, I'm wondering if any of the internals are different from the US one. For European frequencies and such.
If it's the same, I don't see what's stopping me from getting it imported from the US.

Right, I see. I guess I'll have to wait then. Or be happy enough with all black.

Would've loved to see at least an edition with black front and white back.

That's how my Dev edition is configured. Hopefully they get that out soon after launch.

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Shame or maybe not that i have ordered my Nexus 5. Still the moto x is a great phone that many will enjoy.

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Bit disappointed with the price and lack of moto maker. I'll probably wait a couple of months.

Posted via Android Central App

Hello Moto,

£380 isn't a bargain

This message was brought to you by the numbers 0 and 1

I love my Moto G. Right now i don't want to spend so much for a device but i definitely would go for X if i did. Way to go Motorola.

Sigh, they could have done this few months after original Moto X release.

But I got bored and ordered one from USA, it's good phone and all, just fairly horrible camera (atleast in Finland where most of the year is fairly dark).

Price point wrong perhaps or just right but remove the word bargain?

Perhaps the bargain price would be between £250-£300?

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Perhaps this will bring better UK support for "Ok Google" in Google Now on the Nexus 5. I guess Google/Motorola will now have to fully support English (not US) for Touchless Control to work.

Wait so all this whining about the price. Geeze Motorola jack the price to 600 inline with other top models. Then the whining can stop. Every body wants a hand out so sad.

Posted via Android Central App via bad azz VZW LG G2 ROOTED!

While true, people in the UK don't shop with USD, they use pounds. Considering the iPhone and Galaxy S4 both retail for over £500, the Moto X is, relatively speaking, a better deal. I'm sure there will be contract deals as well to reduce the cost, just like with every other device.

When local currency is given for a local product, trying to compare the price to a foreign currency is disingenuous at best. It is only useful if you happen to be importing something, such as when a US Moto X is imported to Europe, at which time currency conversions become important.

I was not being disingenuous, I was pointing out the exchange rate because I was responding to an American who must have been thinking in his native currency as a 16GB S4 or HTC one cost around £380 - £400 the same as the moto x, not £500.

Further, I believe it is worth comparing the difference between USD and GBP when an import ends up being a good deal cheaper than its UK variant.

Attempting to compare the price of an apple product to it's rivals IS disingenuous, so I'll leave that part be.

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Don't forget, the US price of $399 doesn't include sales tax. The UK price of £380 does.
saying that, taking off sales tax brings the UK Moto X to £316.66 which is $520.68, so $120 dollars more for UK buyers, so about £72.66 more expensive for the same phone.

As I predicted - no Moto-Maker and a lot more expensive than it should be. So yeah, as expected. Not impressed, Moto.

How did you predict it was going to be more expensive???

Posted using Android Central App on my Samsung Galaxy S4 T-Mobile

Dang!!! That's $622.97 in USD!!! Isn't the Moto X $399 in the U.S.?

Posted using Android Central App on my Samsung Galaxy S4 T-Mobile

Why are taxes so high? Do you elect greedy tax hungry devils for politicians? Or is it some sorta flat tax?

Posted using Android Central App on my Samsung Galaxy S4 T-Mobile

I'm an American I I feel that this comment quite ignorant, so there's no telling how you feel about it...

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It pays for the national health service, welfare system and relatively decent public education. Plus the greedy politician thing.

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I promise two of the three are better than what we have in the U.S. Not sure about the welfare one though.

Its Europe, taxes are all higher over here.
The majority of other western european sales taxes are between 20-25%, so the UK residents can consider themselves lucky!

Taxes are high so people can go to doctors and hospitals when they get sick, they can get some help when they are jobless, kids get decent public education, etc, etc

even after adding tax, it's still too much.
$400 + 20℅ = $480.
UK is simply one of the most expensive countries in the world. Maybe it's the size , maybe bc it's an island ... I just have no clue.
Germany with all their Socialized Healthcare and schools (pretty even ground w UK) has always been cheaper.
Swiss and UK were always on the top when it comes to pricing.

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I would have been interested if it had been released the same time as the US, instead I have a N5 and Love it.

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Would have considered switching my Nexus 4 for one but the price is disappointing. I know it's about the same as the Galaxy S4 but I'd expected it to be at least a bit closer to the Nexus 5.

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My friend wanted that switch too (n4-moto) but decided to wait.
I guess you gotta find someone in the states to ship it to you. You would need T-Mobile version - factory unlocked with no bloat or whatsoever on the inside. Outside there is not even logo printed.

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To be honest I half expected a lower price given Motorola's (lack of) popularity in the UK, I wonder where these are being put together... Obviously the "proudly made in the USA" label will carry little weight here.

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Equiv price of about $625...think most people will pass. Not a great entry back into the uk I'm afraid.

Brilliant! Glad the UK are getting the full moto experience. I've got a moto G and I am over the moon with it but I would definitely consider getting the X if I could afford it

Posted From My Awesome Moto G

The hardware is fine. The software is disappointing. I can't take a photo without seeing a little bit of grain. 3rd party camera apps work great, though. I downloaded the stock 4.4 camera .apk to work with mine.

Camera is the worst. Hit or miss, mostly miss. Something just have to be off - focus, exposure or clarity. Such a waste of all those pixels. I just gave up after few days of trying to make it right. I'm not really into taking photos that much so I'm fine with it, but for those who are, should look for any other flagship.

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Glad to see this is finally happening. Everyone should have the chance to use active display, touchless control, and moto assist. The phone is nice and fast but these apps make the phone great.

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Too expensive. And at this point outdated. 2014 phones are going to be released very soon and look like they'll be sporting "2k" screens - 720p at ~£400 is pretty steep in my opinion

Posted from the ONE

Hope they support updates for 18-24 months from now. Support could end pretty quickly if they use the US release date as their guide.

Its not about the price or the specs, its about the fact that it gets released 5-6 month later.....its not flagship phone any more. You wait another 2-3 month and S5 will be out which is supposed to kill every phone on the market

The S5 doesn't exist right now. And even if it did, Moto doesn't make it ;-) So for them, the Moto X is still the flagship. 

And yes, it's late. But it is what it is right now. We don't have to buy it, that's the good thing about choice :-)

True true....but if Samsung plays its cards right, many people will be sorry they bought 6 month old phone with so so specs vs S5...that is if Samsung can deliver whats rumored


Posted from my "Gift from God" Nexus 5, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Well, these three countries seem to be the only European ones the big companies care about :(

Anyway, my Nexus 5 will be ariving this week :)

Well, these three countries seem to be the only European ones the big companies care about :(

Anyway, my Nexus 5 will be ariving this week :)

No 32gb version yet? Really? By the time you get done with the Android OS, installing some apps and taking some photos and video that sure doesn't leave you much room to play with.

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