HTC One E8

If you've been longing for a polycarbonate version of the HTC One M8, minus the Ultrapixel camera, today's your lucky day. If you're in Asia.

The HTC One E8 is now official. It brings a 5-inch, 1080p display and a Snapdragon 801 processor in a plastic body, swaps the "UltraPixel" camera for a traditional 13MP shooter and is "designed to attract the fashion pack."

It still has HTC's excellent BoomSound speakers and is running Android 4.4.2 with Sense 6. The biggest difference between this and the M8? Plastic, and the camera.

It's destined for other regions, to be announced later, and will be priced at 2799 RMB, or about $447 U.S.


Make a fashion statement with the vibrant and curvaceous HTC One (E8), packed with the latest HTC Sense™ 6 experience

Beijing, 03 June 2014 – HTC, a global leader in innovation and design, today unveiled the HTC One (E8), a gorgeous, lightweight device, designed to attract the fashion pack. A vibrant twist on HTC's iconic flagship design, The HTC One (E8) introduces new materials and bold, stylish colours to the award-winning One family. Complete with Motion Launch™, HTC BoomSound™, and incredible imaging capabilities, thanks to the 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.

Peter Chou, CEO, HTC said: "The HTC One (M8) sets a new smartphone standard and now we're taking it in another exciting direction. Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that's unlike anything else out there today. If you're looking for the best flagship smartphone experience, but want to stand out from the crowd, this is the phone for you."

Break the mold with a fashion-forward smartphone
The HTC One (E8)'s distinctive design aesthetic makes it the perfect companion for the fashion-conscious, with an elegant dual curve design that looks great and sits perfectly in your palm no matter how you hold it. The beautiful 5-inch device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone.

Elegant design, inside and out
The new HTC One (E8) takes the entire smartphone experience to new heights. The dual front-facing speakers and latest HTC BoomSound™ technology creates unrivalled sound, with rich tones, powerful bass and crystal-clear treble, combining to create a rounded, immersive sound. An on-board sensor hub underpins HTC's acclaimed Motion Launch™, enabling the HTC One (E8) to detect position and movement, allowing you to interact with the phone and perform popular functions without turning on the screen.

Enjoy the freedom of having two phones in one thanks to the HTC One (E8)'s dual SIM card holders. Easily switch between multiple mobile accounts and stay up to date with work and social circles simultaneously. Complete with a 2,600 mAh battery, 2GB of RAM and 16GB of onboard memory and expandable SD storage capacity, the HTC One (E8) is the perfect companion to a busy life. And now with HTC's extreme power saver mode, the device will keep you functional even when the huge battery is running low.

Stunning selfies
With a superb 5MP front-facing, wide-angle camera and HTC Sense 6's intuitive camera experience, take the perfect selfie every time. Activate the auto self-timer by a simple tap of the screen and switch seamlessly between selfie mode and the HTC's 13MP rear-facing camera with a single swipe. With both cameras supporting full 1080p HD video recording, the HTC One (E8) delivers a truly superior imaging package.

HTC Dot View™ case – the most stylish accessory around
Combining retro fashion with stylish function, HTC's innovative HTC Dot View™ case displays notifications and interactions on a colourful dot-matrix effect that makes every update a visually stunning statement. Combined with Motion Launch™ you can check the latest information and receive calls in style without needing to uncover the screen, keeping you on-trend and on the go.

Global Availability
The HTC One (E8) will be available from early June in select markets.


Reader comments

The HTC One E8 brings plastic to a mostly familiar experience


Indeed ! Looks like HTC just made the perfect Android phone! And for those who said bad things about Ultrapixel camera or was not satisfied by the pricetag they can't really say anything !

I think the 13MP camera will be the seller.

Because consumers think higher MP = better photos, which is somewhat true but other factors must be considered.

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Is it a good 13 MP camera though? Or is it the same one that's in the mini2? I was underwhelmed by the one in the mini 2

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Does this mean that HTC are giving up on the ultra pixel 'experiment' ??

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The One is water resistant just not just water and dust resistant to the degree of the S5 and they don't want to adverted the fact because of that fact.

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How exactly is that prejudice? Looking at TV, magazines, and other media, there are more women and gay men into fashion than any other segment of the population. And, I doubt he was trying to be offensive in his post.

Lighten up, Francis!!

I have the M8 and to this date have not had the battery die in one day. If you're so paranoid about your battery, just buy an external battery pack. I think your post fails.


If its less than $500 then it might peak my interest. But more than likely I will wait to see what the Moto X+1 looks like.

I wouldn't think they would lower price too much just for a body material and camera change. Maybe $100 less than the M8.

If they sold this in the US for that price, me and 5 other people would buy it. HTC's awful marketing is ruining their company. The number 4 isn't helping either.

This will sell like hotcakes. It is essentially replacing the J Butterfly, which was one of HTC's most successful devices.

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Make it $399 with free shipping and I might consider it! Unfortunately my M7 is just too good. I don't play on upgrading until the battery becomes completely worthless and unless something drastic happens I expect to get another 2+ years out of my launch day M7. Kudos to them for making a fantastic product though!

A M8 for $450? And no ultra-pixel nonsense? I'd love to have one. Only problem will be this phone will languish on the update list, way behind the M8 prodigal son.