News magazine app Flipboard picked up a major update today, which brings forth a new design as well as the addition of over 30,000 topics. Also new is a curated daily news magazine called The Daily Edition, which features a list of general news stories from a variety of categories.
Here's the changelog for version 3.0:
- Over 30,000 new topics to follow, powered by best stories across publishers and 10 million+ Flipboard magazines.
- Start your day with The Daily Edition, with articles selected by our team at 7 a.m.
- Follow people to stay up-to-date on what they're collecting into their magazines.
- New design, everywhere.
- New top tab bar to quickly navigate between your Flipboard, everything you're following, search, notifications and your profile.
The new design is targeted at making content discovery easier on smartphones, which is where 70 percent of Flipboard's user base comes from, according to CEO Mike McCue. The shift to a topic-driven interface should allow users to find their areas of interest faster. The engine behind the new topics section is powered by Zite, a mobile news recommendations service Flipboard acquired earlier this year.
The Zite engine is powering this, and it's deep topic analysis — we use it to surface what other people are curating about that topic. But there is no algorithm for cool, or beautiful, or inspiring, so we are using a fusion of algorithm and human, the science and the art.
Do you use Flipboard regularly? What are your thoughts on the new design and the curated news feature?