With all the recent news about forcing customers to use shared data plans we saw this week, T-Mobile wanted to let everyone know their stance on the situation. Posting on the company's Issues and Insights blog, Andrew Sherrard, senior vice president of marketing, says "T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model". Reading through the sentiment in the comments on the recent Verizon news, and one would have to assume he is right.
Reading and watching David poke at Goliath is fun (in some twisted kind of blogger way) but there's one big variable still not defined -- how much shared data, and how much will it cost. With a reasonably high cap, at a reasonably low price, I can see the benefit in a shared data poll across multiple devices. Saying goodbye to a 5GB plan for your phone, your tablet, and your data card or hotspot, and hello to a shared 10 GB plan at half the cost is an offer many would jump on, even if the cost per kilobyte increases.
One thing Sherrard is saying that I think most would agree with is that "Customers who pay more, should get more". There are many ways for Verizon (and AT&T, who surely won't be far behind) to make this a change for the good. Until we see the plans and pricing, I'm not ready to crucify anyone just yet. If everything holds true, we'll know more in about a month.