$100 price cut for customized AT&T Moto X on contract
Motorola has halved the cost of getting hold of a customized 16GB Moto X from its MotoMaker.com site. The customization tools are still exclusive to AT&T's Moto X, which incidentally still costs $199 on-contract from the carrier. If you're after the 32GB model, that'll set you back $149.99, down from $249.99.
So there's really no reason not to pick up a customized model if you're in the market for an AT&T Moto X. Moto's customization site lets you change the back color, accents and texture of your Moto X, before adding accessories and custom greetings, giving you a more personalized device.