Yota to bring its two-faced smartphone to China

The Russian YotaPhone 2 is heading to China. Yota, the company behind the dual-screen smartphone, has landed a deal with distributor Potevio who will handle the sales and marketing of the device in China. The YotaPhone 2 is also planned to come to North America sometime this year too, as part of the company's global rollout strategy.

If you have to check out this rather unique smartphone, we recommend you look through our hands-on coverage and in-depth review for our impressions on the dual-screen capabilities. While the front-side of the handset sports the usual display every smartphone today features, there's also an e-ink screen on the rear of the product, enabling owners to check notifications and more while saving some battery.

Check out the full press release below.

RUSSIAN SMARTPHONE YOTAPHONE2 will enter the largest market in the world

Yota Company has announced one of the largest transactions in history for the supply of Russian high-tech equipment in the field of consumer electronics to China. A contract signed with the state company Potevio provides the sale of YOTAPHONE2 smartphones in China.

Under the terms of the contract, Potevio will sell and implement marketing support for YOTAPHONE2 throughout China.

Potevio is among the three largest distributors of mobile electronics in China. In 2014, the volume of mobile phones sold by the company amounted to 36 million devices, and the annual turnover is close to 46 billion yuan ($7.3 billion).

Says Vladislav Martynov, CEO of Yota Company, "After the successful start of YOTAPHONE2 sales in 20 countries across Europe and the Middle East, we are beginning sales in China. The contract with Potevio is the start of YOTAPHONE2 sales throughout China in the first quarter of 2015. For the Chinese market, we created a special version of YOTAPHONE2 supporting local LTE frequencies. This version also includes a package of the most popular mobile applications in China and social networks localised and adapted for the second screen. In accordance with the plan of global expansion of YOTAPHONE2 on world markets, very soon we will begin sales in Latin and North America and Indonesia."

Continues Mr Shan Zhao, VP of Potevio, "The Chinese market shows high demand for YOTAPHONE2 before the start of the international sales of the smartphone. Competition and segmentation in consumer electronics are quite high in China, experienced users have the opportunity to be among the first in the world to receive flagship leading manufacturers and be almost at a professional level to monitor trends in the industry of mobile communication devices."

Rich Edmonds