If you're a Wink Hub owner, doubtless you've heard the news. Starting on May 20, your Wink Hub will either be a completely useless brick, or you'll be paying $5 per month for services you used to enjoy for free. Owners of the Wink Hub have been understandably outraged. It doesn't matter if you bought a Wink Hub back in 2014 or if you just purchased one last week; you bought it under the guise of paying for the hardware and getting a service for free.
Let's look at the bright side of things before we begin, though. We've seen tech companies go out of business overnight and, as an effect of products requiring an always-on connection to some server, the products you love are suddenly completely useless. Anki, the company behind great connected toys like Overdrive, Cozmo, and Vector is a perfect example of this happening when it went out of business last year. Wink could have done that, but it didn't. Instead of bricking the Wink Hub you know and love, the company decided to evolve with the times.
For many, though, it's going to be hard to accept this new reality. After all, the Wink Hub was designed to bridge the massive technology gap that exists between smart home devices. It was, basically, supposed to be the savior of the smart home, creating a platform-agnostic way to connect everything that you love together. Unfortunately, for customers, Wink's business model was always unsustainable. To understand why, though, we need a reality check. Let's start, first, with the concept that Wink laid out for its customer base and why it was doomed from the start.
The Internet is not a box
As a basic concept, the Wink Hub is a box that you buy and hook up to your home network. Much like a home router, it's designed to be purchased once and run forever. The biggest problem here is that the Wink Hub isn't a self-contained machine. In order to talk to all your smart home gadgets, it doesn't just need to connect to them locally via whatever protocol they might use (Wi-Fi, Bluetooth, Zigbee, etc.), it also needs to connect back to the company that originally created your smart home hardware. This interconnection requires Wink's own service in order to function, and that service has to be created and maintained by a team of individuals.
If you're not in software development or IT, you may simply be unaware of the scope and cost required to maintain a service as robust and complex as what Wink has been able to put together in the past six years. While the box you have in your home cost money to develop and manufacture, the price you paid for it likely included a fair bit of profit for Wink. That profit quickly disappears when considering Wink's scope.
Wink has to pay for the servers that Wink Hub and the Wink app connect to. They have to pay the Internet connection and electricity bills for the building, the office space, and the maintenance therein. Keep in mind that Wink HQ is based in Manhattan, a place not known for cheap rent or living expenses. Wink also has to pay the salaries for its development team, who has been given the increasingly-difficult task of somehow linking devices from companies wholly unwilling to work together or establish any sort of standard method of communication.
A troubled history
For a time, Wink was able to pay its development and maintenance costs with its business model, but recent events have shown that business model to be too rigid to deal with change. Wink hasn't released a new Hub in nearly three years, and its service went down several times in 2019 alone because it simply couldn't provide the resources to maintain the complex network it had developed. Last October, The Verge obtained documents showing that Wink owed millions in back taxes and that employees hadn't been paid for weeks at a time, showing a company in danger of being out of business at any moment.
But Wink has been in flux for years now. It was birthed as a spin-off of a company called Quirky. Wink was then sold off to Flextronics when Quirky filed for bankruptcy, and then in 2017, Wink was acquired again — this time by musician will.i.am's fledgling tech company, i.am+. Through the years, Wink's acquisitions provided Wink with the capital it needed to keep going. After all, its entire business model relied on the sale of hardware without having the additional income from a subscription or from the sale of personal user data and metrics, as other companies do.
Wink even struggled to keep its one-and-only source of income in stock for several months at a time near the end of 2018 and well through 2019. On top of not adding new customers to the table and, therefore, adding additional income to its coffers for a significant period of time, Wink also struggled to keep the lights on and develop new integrations during that same period of time. That's bad for new customers and for existing customers, as Wink saw its popularity dry up as quickly as it rose.
Keep in mind, too, that the Wink Hub 2 is a whopping $100. That's not exactly a lot of room for massive profit margins to fuel a company for years. It's certainly not expected of consumers to do immense research on a company's financial footing before purchasing a well-reviewed product, and Wink Hubs have almost always received good reviews. So how the heck did consumers get to this point, and what can we do to prevent this from happening again?
Part of the problem is in the paradigm many users view smart devices through. We've been conditioned to expect things around our home to work until they break, or until we feel their style is out of date. Smart home devices cannot operate like this because, in large part, they are connected to the Internet and must be maintained for security reasons. We've seen the havoc that can be wreaked when a device doesn't get updated or accounts aren't properly secured, as these things open paths for hackers and miscreants to enter into your home.
Other smart devices, like smartphones, have also caused a paradigm shift in how we perceive value. Many apps are free or extremely cheap and generally reflect the relatively inexpensive nature of their development. Smart home devices are significantly more complicated and expensive to develop and maintain than most smartphone apps, and that's because a smart home device isn't just an app; it's hardware, software, and the entire ecosystem that makes up the product line from a company.
Part of the curse of the modern design of "smart" devices is the assumption that anything and everything can be free. Don't want to pay for an app or service? Go find a free version. Don't want to pay money to unlock the next level in a game or buy coins to keep your weapons leveling up in an RPG? No worries, you can just wait a little while or watch an ad. There's almost always a way to get around paying for something, and it's poisoned the way we think about how workers get paid in a digital economy. But what's the true cost of free things? Privacy or, rather, a lack thereof.
This is the cost of privacy
One of the pillars of Wink's philosophies has been to preserve user safety and privacy as diligently as possible. As was said before, Wink's entire business model was based on the profit made from the sale of Wink Hubs. As far as we can tell, Wink did an excellent job of keeping private user information from prying eyes. Aside from the usual onus of protecting against outside threats and data leaks that every company has, Wink specifically chose to not sell data on its users in order to make a profit, thus providing a safe haven in the world of smart, connected products.
Compare that with companies like Amazon, Google, Facebook, and any host of other companies out there that regularly sell your data to advertisers so that they can make billions off you just living your life. Sure, you could use Google Home to organize all your smart home devices into one place, but you know your data is being used in some form or fashion to make Google money.
Consumers have become increasingly aware of these facts and seem to be slowly moving toward companies, products, and services that respect our personal data privacy in higher regard, but that shift comes at a literal cost. Just as big agriculture can produce cheap food because it receives subsidies from government entities, big tech has been able to provide free and inexpensive products because it subsidizes that cost with the sale of your personal data.
The possibility of a brighter future
Wink was birthed out of the frustration users felt when buying smart home devices from more than one company and finding out that linking them together was a terrible experience. Adding a monthly subscription to a service people already have been using for free is definitely a frustrating matter. It's something I personally wish Wink wouldn't have to do, but it's also something I understand is a necessary "evil" as part of getting workers paid and keeping my personal data private.
Yes, you can switch to a software-only service like IFTTT, or continue using Google Home or Amazon Alexa to help bridge smart devices in your home, but the draw of a Wink Hub is that it's an all-inclusive hub for all your smart home devices. It's also the absolute easiest way to get things working together, and anyone who's ever used one completely understands that. Otherwise, you're stuck with a bunch of devices that need to be connected in several different ways, like having to use a Philips HUE bridge for your Zigbee devices and probably being stuck with only locally controlling your Bluetooth devices.
The best alternative is Samsung's SmartThings, which holds many similarities to Wink in a plethora of ways, but even that might not do everything you want and it's likely way more complicated than Wink's tools. With all these choices and the daunting task of setting everything up again and somehow recreating all those tasks you've spent hours and hours on, $5 a month really doesn't seem all that bad. No one wants another monthly subscription added to their budget. I certainly don't. But this is one that could certainly be worth paying for if Wink continues to hold up its end of the bargain.
The easiest, smartest home
Wink Hub 2
Connecting everything together
Wink makes it stupidly easy to get all of your smart home devices not just connected, but actually working together. It's the easiest way to make your smart home feel like it's actually smart.
I dunno, I feel like Google will sell my data regardless, so why spend $5 to avoid the inevitable, lol. I was an early adopter of Wink and have dealt with the frustrations of the hub going off line for hours at a time. My Google home network works great for my lights, alarm, thermostats etc and is relatively seamless. Throw in a Winston security box on your router and I think we're in good shape. Just my opinion though. 'OK Google, send post'.
They're the ones that backed into a hard place, and then had a rock installed in front of them, though.
Came here basically to say this. They should have started charging a year ago, or at least given customers a notification that things were out for a while. They should have given us a month to mull it over, and a measureable commitment to improve their service (monthly security updates or something would go a long way). A year ago I might have gone for a subscription. Now? Haha, no, I already own a Hubitat after that last outage, and switching is a bit of a pain but this wasn't about the money. It was about the trust. Don't get me wrong, I wouldn't get a Google Stadia either. Once burned twice shy.
I have been a Wink users for over 4 years and I was heavily invested in the ecosystem. I bought a Smartthings hub this past weekend and moved everything over. I actually have found Smartthings to have way more options than Wink since it has a community that is creating smartapps and device handlers. Some devices I couldn't get working on my Wink now work with Smartthings. I am not sad to moved on.
I have had Wink and a few dozen Z-Wave and Zigbee devices for about 3 years, now. For the most part it has worked very well (with the noted outages). I'll pay the subscription for a few months, at least, and weigh my options on whether to continue or switch to another hub. I have too much invested in the devices to even consider changing them to "WiFi" crap, so it would have to be either Smartthings or Hubitat. I don't relish switching.
The switch to smartthings wasn't awful... it did take some work. Getting zwave devices to let go of their pairing doesn't always work. I learned that you can unpair a device from wink using exclusion mode on the smartthings hub. Just make sure it is right next to the device or it will not work. That was the biggest thing. I was able to find device handlers for all my devices that were not officially supported by Smartthings. There is so much more you can do with Smartthings and most likely Hubitat because there is a community of developers out there to make things.
So I’m going to pay the 5 but here’s my issue. I have SmartThings and wink wink works better and makes my life easier, but they are losing companies. Today myq garage door is no longer going to work. Ring also stopped working. As well Schlage door look not fully working. So if that’s the case I’m paying for them to lose everything I need them to have. I just don’t see a light at the end of the tunnel. I emailed the to ask about this and guess what. Nothing no email back. Not looking good.
No, wink is completely in the wrong here. There are several things they could have done differently. 1) Respect people grandfathered in like most companies in their situation have. 2) Given people more time before setting up the random demands. 3) offered a premium product vs freeware product to allow people the bare minimum to keep the lights on. 4) Not requested such a ridiculous amount of money. $60 a year just to send a couple of packets of information a day across the internet? That's absurd pricing. You can buy competitor products online that handle zigbee devices for $30 with no subscription. I had long been considering ditching my wink hub anyway because it is down several times a week on average, always when I need it. Their aggressive ransom demands sent me to Amazon. $30 later, my old wink hub is in the trash can and I'm back up and running.
What'd you go with?
So, I might have supported Wink, but here's why I'm not - I have Schlage locks. I bought one 4 years ago and it listed Wink compatible on the box. That one allows me to change codes, monitor, etc. I got another one this year, similar appearing model, but apparently it was "upgraded." Wink compatibility also listed on the box and the website, but this one doesn't support the code changing or most of the monitoring stuff. I asked Wink, thinking I configured something wrong, and after a few days they got back to me with "Oh, the new model isn't fully supported, we plan to do that soon." So although there was advertising on both sides that it supported this, and probably just needed a tweak to get it to work, months later they still haven't. Sixty a year is a lot for the service they offer, and they're not giving me any confidence that they will develop anything except a slower descent.
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