NFL Sunday Ticket proves to be quite popular on YouTube

(Image credit: YouTube)

What you need to know

  • The NFL Sunday Ticket is reportedly bringing in more subscribers on YouTube than it did on DirecTV.
  • Despite that, an analyst says YouTube will need to rake in 4.5 million subscribers for the ticket if it wants to "break-even" with its spending for the service's rights.
  • YouTube has continuously brought in features for the NFL Sunday Ticket, like multiview, monthly payments, and more that will come throughout the season.

Following the first Sunday of the 2023 NFL season, information is bubbling up about YouTube's football service and its performance.

According to NBC Sports, YouTube's NFL Sunday Ticket has reached "impressive" results after its first official Sunday (via 9to5Google). The NFL states the subscription plan on YouTube has already surpassed the number of subscribers it previously held on DirecTV in 2022. Though it wasn't explicitly stated, DirecTV was speculated to have had around 2 million subscribers before the service hopped over to YouTube.

Despite appearing quite popular, Light Reading reports that the numbers on YouTube's side aren't looking so positive right now. Analyst Michael Nathanson estimates that the platform will need to double DirecTV's previous 2 million subscriber count, placing it around 4.5 million, just to "break-even" financially.

YouTube has agreed to pay $2 billion per year for seven years to broadcast every regular season Sunday afternoon's games. With that in mind, the Alphabet-owned company isn't raking in all of the revenue from ads during those football games either.

Nathanson further foresees YouTube only collecting less than $100 million per year throughout that seven-year contract. The only possible upside, for now, is YouTube may have become a contender against Amazon and Roku in the premium sports space.

Though the numbers may look bleak, viewers this past weekend have reportedly enjoyed YouTube's NFL Sunday Ticket. The streaming service offers multiview so viewers can watch four NFL games at once without missing a beat. Fans can also enjoy unlimited simultaneously streamed NFL games every Sunday.

The company also introduced monthly payments, an option that was heavily requested by users.

It'll be worth keeping an eye on YouTube and where it decides to go if the numbers don't change in a more mathematical favor. For football fans, you can still snatch up YouTube's $50 discount for the NFL Sunday Ticket, as September 19 is the cut-off.

Nickolas Diaz
News Writer

Nickolas is always excited about tech and getting his hands on it. Writing for him can vary from delivering the latest tech story to scribbling in his journal. When Nickolas isn't hitting a story, he's often grinding away at a game or chilling with a book in his hand.

  • rinkeedink
    I prefer the NFL app over NFL ST to stream games after they have aired in order to fast forward through commercials, and after a few hours, the commercials are edited out completely by NFL and the condensed games are available, which I like even more unless itsa super important game or my fav team I will watch the whole broadcast and fast forward between plays as needed. its $99 for the season, a helluva lot cheaper than Sunday ticket, I just cant stand to sit through live games anymore with all the commercials and delays and pay a lot more to do so. No thanks. Week 1 games were not playing back properly on my Shield, but it seems to have been corrected for last nights game. I do get that people prefer to watch live and/or for fantasy reasons and gambling, but no thanks. The main thing is to avoid spoilers until I watch my game...I've resorted to putting my phone on do not disturb and physically blocking the view of the score scroll of other games at the bottom of my screen. If one game is a dud, I switch to another. its great.
  • Quethrosar
    all i care about is watching 1 team that is not in my market. thank you free streams online for allowing this.