Sony has released two new advertisements for the premium Xperia Z3 smartphone. The new commercials mainly focus on the optics, illustrating just how well the Z3 performs with little to no light at all. Coupled with a sweet melody, these new videos take the viewers on a journey full of light as we see snowboarders dress themselves in LED lighting to put on quite the show.

There's also the part where the owner takes full advantage of the waterproof feature and dunks the Z3 underwater to snap a close shot of accompanying fish. When ready to have a closer look at the hardware itself, be sure to check out our hands-on coverage of the Z3. We've also compiled a handy list of retailers in the UK where the Sony smartphone can be purchased.

Sony has also uploaded different video shorts on some highlighted features of the Z3. These can be found on the official YouTube page. Let us know your thoughts on these new adverts in the comments and if you plan to purchase a Z3 for yourself.

Source: Sony