Not content with hiring acclaimed director Wes Anderson to create a series of TV commercials, Sony's brought in another big name to promote its new Xperia NXT line-up (that's the Xperia S, Xperia P and Xperia U, in case you were wondering).
Its latest promotion sees Sony Mobile joining forces with British singer-songwriter Labrinth to launch a 'Night of Imagination' event in London's Mayfair district next Wednesday, April 4. Sony and Labrinth promise an exclusive set, including a secret collaboration and "a never-before-seen performance." Coincidentally, Labrinth also has a new album, Electronic Earth, coming out a couple of days before the event.
Sony's giving away tickets to the spectacle, as well as assorted Labrinth-signed goodies away on its official Xperia Facebook and Twitter accounts, so you'll want to head that way if you're interested in getting involved.
We've got the full presser after the break.
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